Last Updated: 3 February 2026
Technical SEO encompasses the infrastructure optimisations that help search engines crawl, index, and render your...
| Last Updated: 3 February 2026
A HubSpot consultant is a certified expert who helps UK...
Video Marketing Strategy
But here's what makes 2026 genuinely different: video content has become critical for visibility in AI search. YouTube citations in Google AI Overviews increased by 414%...
SEO & Answer Engine Optimisation
Google's algorithm has undergone significant transformation in 2025-2026, with artificial intelligence reshaping both how search engines deliver results and how...
Conversion Rate Optimisation
The challenge for B2B marketers isn't understanding that landing pages matter. It's knowing which optimisations actually move the needle in 2026, when mobile dominates...
HubSpot Marketing
Smart CTAs are dynamic calls-to-action that display different content to different visitors based on predefined criteria. Unlike static CTAs that show the same message to...
Partner-led HubSpot Sales Hub implementations close three times more deals than self-implementations, according to HubSpot's analysis of over 12,000...
B2B Marketing Strategy
The B2B Effectiveness Code analysis of 435 case studies from WARC and Cannes Lions databases reveals an uncomfortable truth: B2B creative is concentrated at the least...
• By Clwyd Probert, CEO of Whitehat SEO
Large language models (LLMs) are AI systems trained on...
