WHAT IS AEO? HOW TO OPTIMISE YOUR BRAND FOR AI SEARCH ENGINES
Published: 25 December 2025 | Last Updated: 25 December 2025
By Clwyd Probert, CEO at Whitehat SEO
AEO (Answer Engine Optimisation) is the practice of optimising content to appear in...
THE HISTORY OF SEO: FROM 1990 TO AI SEARCH IN 2026
Published: 23 December 2025 | Last Updated: 23 December 2025 | Reading Time: 15 minutes
Author: Clwyd Probert, CEO & Founder, Whitehat SEO
SEO has evolved from simple keyword matching in the...
How To Optimise Your Content for AI Search
SEO & AI Search Strategy
SEO & AEO Strategy
The truth about organic search, LLM traffic, GEO, AEO and why you need one integrated strategy—not two
SEO traffic is not declining. Data across thousands of websites shows organic search...
AEO How to Show Up in ChatGPT Search
At HubSpot's GROW Europe conference in 2025, Asia Frost, Senior Director of Global Growth and Paid Advertising, shared research that should make every UK B2B marketer sit up and pay attention:...
SEO ISN'T DEAD—IT'S EVOLVING
How Small Businesses Can Win in the Age of AI Discovery
If you're a small business owner watching your Google traffic decline whilst everyone around you talks about ChatGPT, I have both challenging...
IS AI KILLING SEO? WHAT THE LATEST SEARCH DATA MEANS FOR YOUR SMALL BUSINESS
Is AI Making Your SEO Efforts Obsolete?
If you're running a small business, you've likely heard the buzz: AI is changing everything. It’s a narrative that can cause a lot of anxiety, especially when...
GOOGLE CORE WEB VITALS: A COMPREHENSIVE GUIDE FOR B2B COMPANIES
Website speed and performance have a direct impact on your bottom line. Google's Core Web Vitals have become key indicators of website health, affecting search rankings and user experience.
These...
HONEST SEO THAT ACTUALLY WORKS: NEW PRIORITIES FOR 2025
Honest SEO isn't about tricking algorithms—it's about delivering genuine value that both search engines and users recognise. Google's algorithms have evolved to prioritise user satisfaction above all...
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