14 min read · Last updated 25 February 2026
Google's search results are being systematically...
Quick answer
SEO delivers higher long-term ROI for UK B2B companies — a median 748% return over three years versus approximately 200% for PPC. But PPC generates leads within hours while SEO takes...
The best SEO agencies in London range from enterprise firms like Brainlabs and Impression Digital (£5,000–£25,000+/month) to specialist boutiques like ClickSlice and Whitehat SEO (from...
SEO & AI Search Strategy
The search landscape has fundamentally shifted. If you're budgeting for SEO in 2026, the figures you used in 2024 are likely out of date—and potentially missing an entire...
AI answer engines now influence how billions of people discover brands, yet they send only a fraction of Google's traffic to...
Answer Engine Optimisation
AI search platforms now reach over 3 billion users monthly, yet AI-referred traffic still accounts for less than 1% of total web visits. This creates a paradox that...
AI Search & SEO Strategy
Rand Fishkin addressed this directly at SEO Week 2025, noting that predictions of SEO's demise have been circulating for two decades—and have been wrong every time....
SEO Strategy & AI Search
For UK businesses, this shift is accelerating – ChatGPT accumulated 1.8 billion UK visits in just the first eight months of 2025, a fivefold increase from the prior year....
Technical SEO
As of February 2026, Google's Core Web Vitals consist of the same three metrics established after the March 12, 2024 transition. Largest...
