Latest News

Content Strategy

This guide covers everything B2B marketers need to know about using AI content responsibly—from Google's official position to practical workflows that keep your brand visible in...

SEO Strategy

This comprehensive guide provides UK B2B agencies with the evidence-based framework needed to navigate this evolved landscape, covering everything from Google's algorithm changes to...

SEO Strategy

Keywords triggering AI Overviews tend to be longer and more specific than average queries, reinforcing the importance of long-tail keyword strategies. The conversational, natural...

SEO Strategy

This guide covers the essential metrics, tool configurations, and reporting frameworks B2B marketers need to prove SEO value in an AI-transformed search landscape. Whether you're a...

SEO Strategy

Surfer SEO's analysis of one million SERPs reinforces this finding. Top-10 pages covered approximately 74% of relevant subtopics versus just 50% for lower-ranking pages. The study...

SEO & Technical

Google officially retired the term "rich snippets" in December 2017, consolidating all terminology under "rich results"—defined as "experiences on Google surfaces, such as Search,...

SEO Strategy

Whether you're a Marketing Director proving ROI to leadership, a RevOps Manager seeking attribution clarity, or a business owner wanting more qualified leads, understanding these...

Technical SEO

Only 10% of website migrations actually improve SEO performance. The remaining 90% either maintain performance (at best) or suffer traffic losses ranging from temporary setbacks to...