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Digital marketing and SEO FAQs

Your FAQs answered

Sometimes you just want to know more

We know you may have some important questions you want answering before you get in touch.

So we've compiled a few of the most common questions we get about digital marketing services.

Below is a range of FAQs to help you on your digital marketing journey.

We hope they give you some food for thought and fill in any gaps. If not, please feel free to ask us directly. We're only a click away!

Get the answers to your digital marketing and SEO questions. Find actionable advice on inbound marketing, HubSpot onboarding, SEO practices and website design and development.

Marketing methodology


How is it different from traditional marketing?

Traditional marketing or outbound marketing is about interrupting people to get their attention.

Inbound marketing leverages the Internet to attract qualified prospects and customers, drive traffic and make sales.

Inbound marketing can be seen as a new approach to marketing strategies. It's a "360 degrees" approach to build trust and authority, increase visibility, drive quality traffic and ultimately attract more customers.

Outbound marketing involves using the traditional methods of advertising and sales to push messages onto customers. Inbound marketing takes a different approach: instead of trying to force your unwanted products or services on potential buyers, you provide them with helpful information that helps them make informed decisions for themselves.

Inbound marketing is about providing value and then building an audience and developing a relationship with your brand. Therefore attracting the right people who Google for your products or services and are interested in what you have to offer.

Why should I do Inbound Marketing?

Inbound marketing drives more qualified leads because you're creating content that speaks directly to your target audience and their needs.

You're not just throwing ads at people who have no interest in your company or its products—you're giving them something they actually want!

What are the benefits of inbound marketing?

As opposed to traditional marketing, inbound marketing focuses on engaging potential customers at the right time with the right message.

Inbound marketing has many benefits. Creating valuable and unique content for your audience can help you stand out from the competition and enable you to build trust with your customers.

This can lead to sales leads and increased brand awareness. Lead generation through organic search is the best way to attract high-quality leads. Pay less, and close more business.

Inbound marketing is a holistic marketing approach that focuses on bringing the right target audience to your website for conversion that leads to sales and profit.

A typical inbound marketing campaign tries to convert traffic from organic search, social media and other forms of referral to the company. Inbound marketing is a long-term strategy and requires consistency. It helps you build relationships with your audience and provides opportunities for conversion.

How do I know if my strategy is working?

You'll know if your strategy is working if it's generating leads for your business.

This can be done through social media posts, blog posts, videos, etc., that are shared by others who find them valuable enough to share with their social networks.

Another sign of success is an increase in traffic to your website or blog as a result of the content you're producing. And finally, if you start getting more customers who found out about you through word-of-mouth instead of paid advertising or other traditional forms of marketing.

How do I get started with Inbound Marketing?

Whitehat are always here to help of course and we guide you through a discovery phase.

This is because the biggest step with taking the plunge with inbound marketing is figuring out what your target audience wants and then creating content that answers those questions or solves those problems in an interesting way.

Next comes content creation, which can range from short content like blog posts to long-form articles and even ebooks or videos.

Then comes your content promotion —sharing it on social media and other channels that reach your target audience, so they can find it when they're ready for it!

Competitive edge


Why should I use HubSpot Onboarding?

It's easy to get overwhelmed by the many options available in a new software platform.

HubSpot Onboarding is a comprehensive onboarding program that helps you set up, manage, and optimize your HubSpot account.

We’ll have access to your portal and dashboard and walk you through everything from setting up your account and company's profile, to adding new contacts and managing your marketing campaigns.

We want you to have a competitive edge, get the most from your investment, and be able to focus on what matters most to your business.

What does the onboarding process look like?

Once you choose your HubSpot onboarding service (marketing hub, sales hub, service hub) or combination package, you’ll be assigned an implementation specialist for the first 30 days from the start of your HubSpot professional subscription service. (60 days for the marketing hub, and 90 for the sales hub)

We’ll deliver video calls and email support for assistance and training to quickly get you and your team up to speed and in the swing of things.

As experienced HubSpot Partners, we’re happy to share our wealth of knowledge and assist with implementation, strategy, campaign setup, best SEO practices and more.

Can I use HubSpot Onboarding if my company isn't on HubSpot yet?


We love HubSpot, so the more the merrier.

Initially, you will need to purchase a HubSpot subscription and have an active account with HubSpot in order to begin the process. You can create one by signing up here

Once completed we can then arrange your video calls and email support for assistance and training to guide you through the rest of the process.

What if I already have an account with HubSpot but don't know how to use it?

You'll know if your strategy is working if it's generating leads for your business.

This can be done through social media posts, blog posts, videos, etc., that are shared by others who find them valuable enough to share with their social networks.

Another sign of success is an increase in traffic to your website or blog as a result of the content you're producing. And finally, if you start getting more customers who found out about you through word-of-mouth instead of paid advertising or other traditional forms of marketing.

Improved positioning


Why do I need Search Engine Optimization?

If you want to attract visitors to your website, you need to make sure that it's easy for users to find. And the best way to do that is with SEO.

When people search for the products you sell or services you provide, they should be able to find your website right away. That's how you get more customers!

What are the different kinds of SEO?

There are many types of SEO but the main three are Technical SEO, On-Page and Off-Page.

On-Page SEO is all about improving your website’s performance on search engines such as Google, Bing and Yahoo, through factors that can be controlled from within the website itself. This includes things like keyword research, meta descriptions, title tags etc.

Off-Page SEO is about improving your website’s visibility through factors that don’t have anything to do with your actual site. Things like link building are considered off-page SEO.

How does search engine optimization work?

Search engines have algorithms that determine which websites get ranked higher in the SERPs based on many different factors including but not limited to the relevancy of keywords used in the content, backlinks from other sites and social media mentions among others.

How does this affect my business?

When your website isn't optimised for search engines, it's not going to show up in the search results.

If your website isn't showing up on Google search results for the right keywords, then you're missing out on potential customers!

This means you won't receive enough organic traffic from search engines, and it's likely that you'll have fewer sales than you otherwise would have had.

What can I do to improve my rankings?

There are many different aspects to SEO, so it's hard to say exactly what you should be doing without Whitehat doing an SEO audit.

The good news is, there are some basic things you can do that will help improve your website's search engine optimization.

For example, make sure your title tags are always unique and descriptive. Also, make sure your URLs include keywords that users may search for when looking for something similar to what your website offers.

Then, make sure that the content on your website is engaging and answers the questions people might have about your product or service.

And finally, by creating great content for your site and promoting it so that people find it on social media.

Designed to grow


What is the difference between website design and development services?

Our website design service is focused on creating a good-looking and easy-to-use site that you can show off to your customers.

Our website development service, on the other hand, is focused on making sure your site works well and is secure.

We've been around since before Google was born (we're old!) and we really know our stuff when it comes to websites. We've built many sites over the years, so we have tons of experience in every aspect of building them (and fixing them when they break).

Plus, we're friendly! We love helping people see their ideas come to life online—whether they're just getting started or looking for fresh inspiration.

Why do I need a website?

With the internet being such an integral part of our lives, having an online presence is crucial for businesses that want to reach their target audience.

A well-designed website will attract new customers and help convert them into paying clients.

It’s also important that your company has its own online presence because it helps spread brand awareness and build trust with existing customers by providing them with more information about your brand and services.

What should my website include?

The main elements of any good business website are:

  • Contact details (address, phone number)
  • About Us section where you can describe the purpose of your business and who works there
  • Pricing information so potential clients know what they’re getting into before making any decisions
  • Information section (such as FAQs) with the ability to contact someone directly via email or phone call if needed
  • Blog posts that talk about specific topics related to your niche market
  • Testimonials from previous customers
  • A list of services or products that you offer
  • An easy-to-use contact form that allows visitors to request more information or schedule an appointment with you
What if I want to make changes myself?

This is the most common question we get from clients. The answer is that it depends on what kind of changes you want to make, and whether or not you need customised coding .

If you have a web design/development background and are comfortable making changes yourself, then go ahead!

Depending on your CMS platform we'll be happy to help you if you want to do something simple like change an image or add a new page—just let us know what you want to do and we'll help walk you through it!

If you want to make a big change, though (like adding a whole new feature), we'd suggest hiring us (or someone else) for that part of your project.

What is the process of website design and development?

The process of designing and developing a website starts with understanding your goals and objectives, and then creating a design that meets those objectives.

We'll work with you to develop a plan for how the site should be laid out, what content will be included, what functionality it needs, etc.

We can also work with you on things like SEO (search engine optimisation) so that your site is optimised for search engines like Google or Bing.

Once we have all of this information from you, we'll implement it into a working prototype site (which looks like the finished product) so that you can see everything before it's implemented in real life.

Want to join our family?

We love what we do and are always open to finding new hard-working and passionate individuals who are interested in working with us to produce high-quality work. If you love what we do, please get in touch and we can digitally chat over a cup of tea (or coffee if you'd prefer), to find out more about our work, processes and how you can fit in!

Want to be our next client?