Our AI Philosophy
We approach AI the same way we approach inbound marketing - with a focus on creating value, building trust, and delivering measurable results. Our use of AI technology is guided by three core principles:
- Human-First Approach: While AI enhances our capabilities, every piece of work we deliver is crafted and reviewed by our experienced team members. We use AI as a tool to augment, not replace, human creativity and expertise.
- Transparency: We believe in being open about when and how we use AI in our work. Just as we make complex marketing concepts simple and actionable, we'll always communicate clearly about our AI usage.
- Ethical Implementation: We're committed to using AI responsibly, ensuring data privacy, avoiding bias, and maintaining the high standards our clients expect from us.
How We Use AI
Approved Use Cases
- Content research and ideation
- Data analysis and reporting
- SEO keyword research and optimization
- Initial content drafts (with human review and editing)
- Technical SEO audits enhancement
- Marketing campaign analysis
What We Don't Do With AI
- Generate final content without human review
- Make autonomous decisions about client strategy
- Process sensitive client data through unauthorized AI tools
- Create misleading or biased content
- Use AI for direct client communication without disclosure
Our AI Tools
We carefully select AI tools that align with our commitment to security, privacy, and quality. Our approved tools include:
- Industry-standard SEO and analysis tools
- HubSpot's native AI capabilities
- Enterprise-grade content assistance tools
Quality Assurance
Every AI-assisted deliverable goes through our rigorous quality control process:
- Initial AI assistance for research or draft creation
- Expert review by our specialized team
- Enhancement with human creativity and industry expertise
- Final review for accuracy, brand alignment, and value
- Client approval before implementation
Data Privacy and Security
Your data's security is paramount. Our AI usage adheres to:
- GDPR and UK data protection regulations
- Industry-standard security protocols
- Strict data handling procedures
- Regular security audits and updates
Our Commitment to Growth
As AI technology evolves, so does our approach. We:
- Regularly update our AI policies and procedures
- Provide ongoing training to our team
- Stay informed about AI developments and best practices
- Adapt our processes to maintain the highest standards of service
Working Together
When working with Whitehat, you can expect:
- Clear communication about AI usage in your projects
- Regular updates on how AI enhances our services
- The option to discuss AI usage preferences
- Continuous human oversight and expertise
Contact Us
Have questions about our AI usage policy? We're here to help. Contact your account manager or reach out to our team here.
Last Updated: January 2025
Notice: This policy is regularly reviewed and updated to reflect the latest developments in AI technology and industry best practices.
