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Educate, Inspire, Network

HubSpot User Group

Educate, Inspire, Network & Have Fun

This is what a HUG is all about!

The HubSpot User Group in London (the London HUG) is run and managed by Whitehat, a London Inbound Marketing Agency and HubSpot Diamond Solutions Partner.

Yet, without you, the London HUG would not exist. So a huge thank you to everyone who attends, spreads the word and contributes.

Growth is the ultimate goal and together we learn a smarter way of doing business.

The aim of these regular events is for HubSpot users and others interested in inbound marketing and inbound sales to get together and share knowledge and experience.

Plus have some fun whilst building an impactful network.

Fill in your details below to be added to our waiting list and you will be the first to know when we announce our next event.


Thank you for making it a success. We loved having you and hope you found it useful.

Be sure to book your next HUG

Connect with others

Digital networks are all well and good but sometimes it really helps to be able to meet up and chat.
Meet some of the most senior marketing managers in London. Learn what is working for them.
Connect with potential partners, clients and suppliers.

Learn best practice

Always be learning.
Each meeting will feature a key presentation on a topic from an expert.
Experts will be flown over from Hubspot HQ or brought in from one of the Hubspot partner agencies in London.


Use the user group as a way of contributing back to the community. Either through 1:1 talks with fellow attendees, presentations to the group or blog posts on the shared website.
The more you give, the more you get.

These events are ideal for the following:

  • Existing Hubspot users (free or paid)
  • Marketing and Sales executives who are considering Hubspot or wanting to learn more about Inbound Marketing
  • Hubspot partner agencies who have their head offices within London
  • Business owners who want to learn more about Inbound Marketing and Inbound Sales

HUGs are for anybody who wants to learn, grow and take their business to the next level. You can find the next event and book a free place click here.

"People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction."

Brian Halligan, CEO & Co-Founder, HubSpot

"Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads."


#LondonHug #GlobalSEOHUG

If you're looking for more information on HubSpot and how it can help you grow your business, then we have just what you need.

Our HubSpot user group events are full of interesting speakers and helpful information. You can fill your boots with all the information and resources from our other events by clicking on the desired thumbnail.

HUG Icon 26.07.22

Jul 2022

A buyer’s journey is never one-dimensional. They interact and engage with your brand via multiple touchpoints before committing.

But was it through email, PPC, blogs, paid or organic traffic?

Wouldn’t it be great if you could know exactly what brought them to the decision?

HUG Icon 25.01.22.NS

Jan 2022

As your business grows, so can your problems.

Processes are built, departments and employees can feel isolated, data becomes soiled, and efficiency begins to break down.

In the long run, it feels like all your efforts seem to be in vain.

But what if there was a simple solution?

HUG Icon 26.10.21.NS.

Oct 2021

Timing is everything!

So, with HubSpot automation tools and software, you can make sure you get it right every time.

Automation can be used for both your customers and teams.

Marketing automation ensures correct steps are taken, beneficial information is delivered, and exact actions are completed.

SEO Content Strategy Icon

Aug 2022

A content strategy has had to evolve over the years.

It’s not just about keywords and links anymore!

Creating a sustainable content strategy is about firstly understanding your user’s behaviour.

30.11.21 icon

Nov 2021

As the complexity of language itself, understanding the language your target customers use can be bewildering!

So how do you work out what language they’re speaking?

Effective keyword research

Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.

Topic clusters and seo icon

Sept 2021

There's no doubt that SEO can be tricky and time-consuming.

So we're always on the lookout for ways in which to work smarter and not harder!

Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.

Why is this so important?


Audio recordings of previous events can be found on our Apple iTunes marketing & sales podcast or inbound marketing agency SoundCloud channel below


Want more? Visit our video library for spectacular archived HubSpot user group talks

Let’s have a meeting and talk through it

Want to learn more about HUGs, be a speaker or suggest a topic?