AEO (Answer Engine Optimisation) and SEO (Search Engine Optimisation) target different surfaces of the same buyer journey. SEO positions your pages in ranked search results. AEO positions your brand...
Google AI Overviews are AI-generated answer summaries that now appear in roughly one in four UK search results (Ofcom, December 2025). Unlike ChatGPT — where only 8–12% of cited URLs overlap with...
AEO & GEO Strategy
AI search has crossed the tipping point for UK B2B brands. ChatGPT now reaches 800–900 million weekly active users, processing over 2.5 billion prompts per day. For context,...
AI Marketing Strategy
A Virtual CMO represents a fundamental shift in how businesses approach AI-assisted marketing. Rather than using AI for isolated tasks—writing a blog post here, analysing...
To optimise your website for ChatGPT, you need a separate playbook from traditional SEO. Only 8–12% of URLs cited by ChatGPT overlap with Google's top 10 results (Semrush, 2025), which means strong...
Quick answer
An SEO audit checklist should cover seven categories: technical SEO (crawlability, Core Web Vitals, indexation), on-page SEO (title tags, content, internal linking), content quality...
14 min read · Last updated 25 February 2026
Google's search results are being systematically...
Quick answer
SEO delivers higher long-term ROI for UK B2B companies — a median 748% return over three years versus approximately 200% for PPC. But PPC generates leads within hours while SEO takes...
Property Marketing
The UK completed nearly 1.2 million residential transactions in 2025—the highest level in three years. Monthly volumes have averaged around 101,000 since June 2025,...
