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SEO Strategy Guide

SEO in 2026 requires a fundamental shift in strategy: optimising for AI answer engines alongside traditional search, demonstrating E-E-A-T through first-hand experience, and...

HubSpot & Content Strategy

For Marketing Directors at B2B SaaS companies and RevOps teams running HubSpot, Content Hub eliminates the fragmentation of managing separate CMS, marketing automation,...

SEO Strategy • Updated February 2026

The rise of AI-powered search represents the most significant disruption since mobile. Currently, 60% of Google searches end without a click to any website—and...

Last Updated: 3 February 2026

Technical SEO: The Complete Guide for B2B Marketers

SEO & Answer Engine Optimisation

Google's algorithm has undergone significant transformation in 2025-2026, with artificial intelligence reshaping both how search engines deliver results and how...

SEO & AI Search Strategy

The search landscape has fundamentally shifted. If you're budgeting for SEO in 2026, the figures you used in 2024 are likely out of date—and potentially missing an entire...

AI & AEO

Author signals have fundamentally shifted from traditional SEO to AI-centric optimisation. Google's December 2025 Core Update extended E-E-A-T requirements beyond YMYL topics to virtually...

SEO & Analytics

The metrics that defined SEO success for two decades are becoming unreliable. This guide provides B2B marketers with the authoritative framework for SEO analytics in 2026, covering...