The History of SEO: From 1990 to AI Search in 2026
SEO Strategy & Industry Analysis
The launch of ChatGPT on 30 November 2022 triggered the most significant disruption to search since Google's founding. Within two months, ChatGPT reached 100...
Google's Real Threat to Your Organic Traffic Isn't AI — It's Text Ads
Google Is Remonetising Search — And Text Ads, Not AI, Are the Real Threat to Your Organic Traffic
14 min read · Last updated 25 February 2026
Google's search results are being systematically...
PPC vs SEO: Where Should UK B2B Companies Invest in 2026?
Quick answer
SEO delivers higher long-term ROI for UK B2B companies — a median 748% return over three years versus approximately 200% for PPC. But PPC generates leads within hours while SEO takes...
18 Best SEO Agencies London [2026]: Pricing, Specialisms & Honest Comparison
The best SEO agencies in London range from enterprise firms like Brainlabs and Impression Digital (£5,000–£25,000+/month) to specialist boutiques like ClickSlice and Whitehat SEO (from...
SEO Costs Explained: Budgeting for Business Success in 2026
SEO & AI Search Strategy
The search landscape has fundamentally shifted. If you're budgeting for SEO in 2026, the figures you used in 2024 are likely out of date—and potentially missing an entire...
SEO & AEO Strategy
Answer Engine Optimisation
AI answer engines now influence how billions of people discover brands, yet they send only a fraction of Google's traffic to...
AEO How to Show Up in ChatGPT Search
Answer Engine Optimisation
AI search platforms now reach over 3 billion users monthly, yet AI-referred traffic still accounts for less than 1% of total web visits. This creates a paradox that...
SEO ISN'T DEAD—IT'S EVOLVING
AI Search & SEO Strategy
Rand Fishkin addressed this directly at SEO Week 2025, noting that predictions of SEO's demise have been circulating for two decades—and have been wrong every time....
IS AI KILLING SEO? WHAT THE LATEST SEARCH DATA MEANS FOR SMBs
SEO Strategy & AI Search
For UK businesses, this shift is accelerating – ChatGPT accumulated 1.8 billion UK visits in just the first eight months of 2025, a fivefold increase from the prior year....
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