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Technical SEO

As of February 2026, Google's Core Web Vitals consist of the same three metrics established after the March 12, 2024 transition. Largest...

SEO Strategy Guide

This guide synthesises the latest data across all key research areas to help B2B marketers navigate this transition. At Whitehat SEO, we've been testing these approaches with...

The critical finding for B2B strategists: brands cited in AI Overviews earn 35% more organic clicks and 91% more paid clicks compared to non-cited brands. Being visible in AI...

SEO Strategy Guide

SEO in 2026 requires a fundamental shift in strategy: optimising for AI answer engines alongside traditional search, demonstrating E-E-A-T through first-hand experience, and...

HubSpot & Content Strategy

For Marketing Directors at B2B SaaS companies and RevOps teams running HubSpot, Content Hub eliminates the fragmentation of managing separate CMS, marketing automation,...

SEO Strategy • Updated February 2026

The rise of AI-powered search represents the most significant disruption since mobile. Currently, 60% of Google searches end without a click to any website—and...

Last Updated: 3 February 2026

Technical SEO: The Complete Guide for B2B Marketers

SEO & Answer Engine Optimisation

Google's algorithm has undergone significant transformation in 2025-2026, with artificial intelligence reshaping both how search engines deliver results and how...