SEO Strategy
Google's December 2025 core update confirmed what experienced practitioners suspected: quality, clarity, and credibility matter more than ever. Sites demonstrating clear topic...
SEO Strategy
Google officially introduced "Experience" to the E-A-T framework on 15 December 2022, announcing the change on the Search Central Blog. The updated guidelines now include what Google...
SEO & Answer Engine Optimisation
The past two years have seen Google launch its most consequential algorithm changes since Panda and Penguin. The March 2024 Core Update stands as the most...
Technical SEO
Google has explicitly stated there are "no additional requirements to appear in AI Overviews" beyond standard SEO practices—pages must be indexed and eligible for regular search...
By Clwyd Probert | Published: 25 January 2026 | Last Updated: 25 January 2026
An SEO audit is a comprehensive analysis of your website's...
Published: 25 January 2026 | Last Updated: 25 January 2026
Topic clusters organise your website content around a central pillar page linked to...
Published: January 2026 | Last Updated: January 2026 | Reading Time: 10 minutes
By Clwyd Probert, CEO at Whitehat SEO
Keyword...
Published: 24 January 2026 | Last Updated: 24 January 2026 | Reading Time: 10 minutes
By Clwyd Probert, CEO at Whitehat SEO Ltd
HubSpot & SEO Strategy
Building an SEO content strategy with HubSpot requires...
