SEO & Technical

Google officially retired the term "rich snippets" in December 2017, consolidating all terminology under "rich results"—defined as "experiences on Google surfaces, such as Search,...

SEO Strategy

Whether you're a Marketing Director proving ROI to leadership, a RevOps Manager seeking attribution clarity, or a business owner wanting more qualified leads, understanding these...

Technical SEO

Only 10% of website migrations actually improve SEO performance. The remaining 90% either maintain performance (at best) or suffer traffic losses ranging from temporary setbacks to...

Digital Marketing Strategy

The fundamentals haven't changed—quality content, genuine expertise, and consistent value creation still win. What's changed is how that value is discovered and...

Conversion Optimisation

The conversion landscape has shifted significantly. With 92% of businesses now using AI-driven personalisation and mobile accounting for 82.9% of landing page visitors, the...

Inbound Marketing Strategy

This guide draws on research from HubSpot, Content Marketing Institute, Gartner, and insights from Whitehat SEO's experience helping UK businesses build effective ...