Website Audit

A website has become a requisite for any business that is serious in growing and attaining constant success. You may already have a website, but just having one doesn’t always translate to more website traffic and more conversions.




  • Assess your current website, including the use of an independent website grader and discuss your results
  • Evaluate your overall messaging and how it addresses your prospects' pains and how you solve those pains
  • Understand if you’re properly leveraging content to educate your prospects and generate qualified leads
  • Examine your social media strategy to determine if you’re correctly connecting with your prospects.

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These and several other reasons, make conducting a website audit both necessary and significantly beneficial. The Whitehat Inbound Agency Design Methodology ensures that your company’s site can be “crawled” by Google and will rank high on search results by providing comprehensive SEO site audit and other services.

What is a Website Audit?

Address and fix critical, but often overlooked and ignored website issues to maximise your online marketing and SEO efforts.

Why audit my site? A web site audit is the professional analysis of your website. It determines which errors are decreasing your site’s quality and visibility on top search engines, as well as determines which elements should be added to your site to rank high on search results. A technical site audit crawls your website to check for broken links, which could damage both your site’s visibility and ranking. Normally, we perform a technical site audit together with an SEO website audit in order to check for broken links within the site, remove blackhat-SEO techniques that might hurt your ranking, and check for duplicate META pages and information, keyword stuffing, and non-SEO friendly links.

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Ideally, an online SEO audit report needs to be generated before you launch a Search Engine Optimisation (SEO) campaign or an Inbound Marketing campaign. Doing so will help us customise our solutions to build your brand and market your products or services.

What can Whitehat’s Website Audit Services do for your business?

After we perform a comprehensive SEO web audit, we can recommend changes that you need for your site, such as changes in website design and website architecture, creation of unique content, link building, and use of the right keywords. All these are aimed to make your site more visible to your target audience, and ensure that traffic converts to leads.

Why should you work with the Whitehat Inbound Agency?

Conducting a website audit on your own requires the right skills, years of experience, a proper set of tools (software), and ample time. As a business owner, you may not have these within reach as you need to focus on your company.

With Whitehat’s help, you can focus on growing your business while we check your site and find ways to improve it. Combined with our white hat search engine optimisation and social media optimisation services, your site will be visible, get more traffic and attract new clients.

Keyword Analysis

Website audit reports are performed to identify issues with the website that would negatively impact your ability to rank your website higher in the search engines. However, it is of extreme importance that we take into consideration WHAT you are trying to rank for when someone types in a search phrase into the search engine.

Do you plan on showing up if someone is going to “Google” the search phrase “London accounting firm”? Before running a SEO site audit report we need to identify what your target search phrases are.

What do you want to show up for when someone types in that particular phrase into the search engines? Ideally, a site audit report is to prepare your website for an inbound marketing campaign, and therefore we preferably have a “finalised” list of search phrases that you want to rank for. When we have this list we will further analyse the relationship of those search phrases to your website content and also dig deeper into the competition level of those keywords.

If there are any issues with the search phrases you want to target, we will let you know. This is a vital part of the website audit report because choosing the right search phrases to target is an enormous part of creating a successful inbound campaign.

Content Issues Duplicate and Non-Relevant

About the search phrases you want to target, does your website have a significant amount of content talking about the subject of the search phrases you want to target?

If someone landed on your homepage, would they immediately be able to identify that your website is relevant to all the search phrases you want to target?

Are all the primary written content on your website unique and not duplicate content from another website?

Do you have a lot of non-relevant pages about other products, services, or industries other than the search phrases you want to target on your website?

When it comes to analysing your website’s content vs. the search phrases you want to target, there is a lot to take into consideration and we will report to you any issues we find regarding this on the on-site audit report.

Crawl and Indexing Errors

Ever wonder how Google knows about your website? Google has little robots they deploy to go visit your website and they “crawl” your website. Their robots act like a human clicking through to different pages on your website.

After their robot is finished crawling your website they “index” certain pages of your website in their database. Only pages indexed in Google will show up when a user does a Google search or you run a Google website audit. Why is this important?

Well, if you have a 100-page website and only 5 of your pages are indexed in the Google database, you have a serious problem. What causes pages not to index in Google?

The answer could be poor content, duplicate content, broken links on your page, and any other issues preventing the Google robot from crawling particular pages. Our SEO page audit report will analyse and report on such issues. We can show you how to do website audit reports that help your rankings.

Page Error Issues

Do you know if you have broken links on your website? Many times, pages or the location of pages within your website are changed, and all the other pages with links to the “changed” page are not updated, and thus all the other pages linking to the changed page now have broken links.

When judging a website’s ease of usability, we always look at the number of links as a good indicator. When users click on a link on your website and are directed to an error page, this can cause the user to leave your website out of frustration and not return.

As part of our site audit report, we will analyse your broken links and report to you on any issues we find.

Backlinks Analysis


If you know much about SEO, then you know that the number and quality of websites linking to your website have an impact on your rankings within the search engines.

As a part of our site audit report, we will analyse your current backlinks and let you know if we find any issues other than a lack of back links.

Website Structure Issues

website-audit-resultsMost people do not think about the page or URL structure of their website when they build it. When the search engine robots visit your website they want to see a recognisable structure of your website.

If you can imagine trying to analyse how all the pages on your website are linked together, it would look like a giant spider web, and the question is … does the spider web make any sense? By the page and content structure on your website, is it easy to identify what your website is about?

Our website audit report will analyse the structure of your website and report on any issues found.

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Design Platform, Navigation and Call to Actions

Websites are built based on a certain language, such as HTML, PHP, ASP, etc. Furthermore, websites are often built on top of entire “systems” that are made up of a particular language.

Certain languages, on particular systems, could make or break an Inbound Marketing campaign, therefore we need to analyse this aspect of your website. In short, if your website does not allow us to make the necessary changes we want to make because of how it is built, then we will have issues.

The “calls to action” are also important to analyse. Is your navigation user­ friendly? Is it easy to find the content you are looking for on your website?

Does your website display links to your contact forms, phone number, and other important ways in which the user on your website can interact with you or purchase your services/products?

All of these will be analysed and reported on within the site audit report if we find any issues.

Maximised Website And Online Marketing Performance


The Main benefits of having a website audit done for you are:

Our Website Audit Report will enhance an online campaign because it covers the most important search engine ranking factors: Website design, structure, crawl-ability, indexing, on-page elements such as page titles, meta description, keyword grouping, as well as content, and off-page elements such as backlinks. Our Website Audit Report ensures we never walk blindly into a marketing campaign for you and it gives you added trust and security in your Inbound Marketing knowing we did our research before jumping into a project. Our Website Audit Report will also improve the experience of your audience and customers as it covers an in-depth assessment of your page architecture, navigation, content, calls-to-action and more.

Why is a website audit report necessary?



In addition to being better prepared to run a campaign, getting a website audit will also protect your website from Google’s algorithm changes. Google is continuously tweaking their algorithms to provide users with search engine results of ever improving quality and relevance.

Two of their major algorithms are called Panda and Penguin. To date, there have been 25 Panda updates since 2011 and 3 Penguin updates since 2012 which has affected 41.4% of search queries.

Panda updates are generally targeted at sites with low-quality content and Penguin updates are targeting web spam.

Many website owners, webmasters and SEO service providers who are using low-quality and web spam techniques are constantly slapped, seeing their rankings and traffic go down.

Our website audit was modelled to consider these search engine updates, which is why our website audit is so extensive. You can always take the short route and do no website audit, and jump immediately into an SEO campaign, but what if you missed something and as a result, all of your hard work and investment into an SEO campaign all went down the drain because you were not prepared for future seGoogle Penguin Panda Updatearch engine updates.

It is interesting to note that enhanced SEO results in improved visibility, rankings, higher CTR (click-through rate) and increased traffic. As more and more visitors have a great user experience, bounce rates will go down, engagement will go up and this will help to increase your rankings within the search engines. The cycle continues improving your overall website performance and online marketing.



What are your Competitors doing?

Your astute competitors are having their websites audited regularly. Their web pages are found on the 1st page of Google, Bing, and Yahoo search results. Those who are not having their websites audited are lost deep in the SERPs – constantly pushed down by competitors.

It is time to level the playing field by getting your Website Audit Report now and implement our recommendations to be aligned with the major search engines’ guidelines to ensure a successful SEO marketing campaign. This will bring you head-to-head with your competition on search results and potentially beat them.

The Future


Google released the Panda algorithm on February 23, 2011, and had 24 updates since then. The last update was reportedly released on March 14. Penguin, on the other hand, was first released on April 24, 2012, with updates on May 24 and October 5. It has been reported that the next update will come out this Q2 of 2013. The guys at Google have been rolling out both Panda and

Penguin updates after the other. These are released regularly with new tweaks and a stronger focus on certain elements. There may also be new major algorithm updates in the future like Panda and Penguin but these are not yet named. On top of this, Google introduces many other smaller algorithm changes and updates these regularly.

All in all, Google makes algorithm changes 500 to 600 times in a year. 


In-depth consultation

With an in-depth consultation with you, we make sure that our recommendations will come out in the right context about your business, products, services and brand.

We believe that understanding our customer’s needs, objectives and goals is crucial to providing superior Website Audit Reports and so we take the time to know your business, your target market, your competitors, and your brand and keep these in mind as we perform a Website Audit for you. 

Why choose us?

Choosing us puts you ahead of the curve. Rather than do a Website Audit by yourself, which will require extensive training, you are better off relying on our methodologies and diagnostics developed through our years of experience and expertise.

The success of your SEO online audit, marketing and SEO will depend on how strictly you will follow our recommendations.


Summary of what we do

Market Research and Analysis
We perform manual and software-driven keyword and keyword structuring research, ranking and competition analysis. We identify priority issues and recommend a fix.

Page Title and Meta Description Troubleshooting
We check for duplicate, missing, and long page titles and meta description as they affect SEO.

Web Design Analysis
We check for possible issues on your website platform and hosting, perform malware checks, analyse your website design, and check for browser compatibility, site loading speed, navigation and content crawl-ability.

Backlinks Report
We check for external links that are pointing to your pages and see if there are issues.

Website Structure Analysis
We check for search engine tools such as Google Analytics, Google & Bing Webmaster Tools. We also check for site-maps and URL structure, internal linking and mapping.

Content Analysis and Optimisation Guidelines
We analyse your content, and check for quality and duplication. We also check for keyword grouping, do URL mapping and check for issues on your target URLs and URL architecting. We then provide content instructions to optimise your content.

Error Troubleshooting Report
We look for broken links and 404 error pages. We also check your Robots.TXT, Robots Meta Tags and indexed pages.

Report Summary and Recommendation
We then provide you with a report summary and provide recommendations line by line with priority tags and pricing to set your expectations.

Address and fix critical, but often overlooked and ignored website issues to maximise your online marketing and SEO efforts
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Sign up now for a Website Audit Report!
Contact us for Free Consultation.

Engage our services and get the following

Website Audit Report methodology based on thorough research and analysis on current search engine algorithms as well as based on where things are going in the future.

In-depth consultation with you to understand your business, products, services, and your marketing goals better.

Growth of your network and get more referrals and join other business owners who are enjoying the benefits of successful online marketing due to a sound Website Audit Report.

With a successful online marketing campaign coming from a cutting-edge site audit online report, you’ll get higher rankings, more traffic, and more potential leads and customers.

Given the facts, the best time to get a Website Audit done on your site is now

This is to help you recover or protect your website from huge traffic and revenue losses due to algorithm updates such as that of Panda and Penguin or to simply prepare you for an SEO campaign.

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  • Assess your current website, including the use of an independent website grader and discuss your results
  • Evaluate your overall messaging and how it addresses your prospects' pains and how you solve those pains
  • Understand if you’re properly leveraging content to educate your prospects and generate qualified leads
  • Examine your social media strategy to determine if you’re correctly connecting with your prospects.

Schedule Your 30-Minute Free Online Marketing Assessment

By entering your email you expressly consent to receive other resources to help you improve your marketing efforts.