Your whole marketing engine. Run for you.
Whitehat unifies research, creation, publishing and optimisation into one intelligent system — built to be found by AI search — that runs across the tools you already use, directed by senior marketers and powered by our own AI engine. The range of a full team. The cohesion of one system. Your brand, amplified — never on autopilot.
Built for the platforms you already run
You don’t need more tools. You need more hands.
A dozen apps that don’t talk to each other. Work copied from one screen to the next. Content that starts ageing the moment it ships. A plan in your head you never get the time to run. And when it’s all too much, the only options on offer are to do everything yourself — or hand it to an agency that’s slow, distant, and learning your brand as it goes. Most marketing leads spend their days operating the machinery instead of doing the marketing.
What if the whole engine just ran — and you simply directed it?
Whitehat sits across your stack as a single intelligent layer, run for you by people who do this every day. We research, plan, create, publish, measure and maintain — and we do the work, not just the advising. One source of truth. One team. One engine. You set the direction and sign off the work; we run everything in between.
- A dozen disconnected apps
- Work copied by hand, screen to screen
- Content ageing the moment it ships
- A plan you never get time to run
- One intelligent layer across your stack
- One source of truth underneath it all
- Research to publish, run as one loop
- You set direction; we run everything between
A complete marketing engine, run as one system.
Not a writing tool bolted onto your stack, and not a folder of recommendations. A continuous loop that takes a market from question to published, measured and maintained — and feeds what it learns back into the next cycle. Expert hands hold the wheel at every turn — powered by Marketing Mary, our own AI engine.
Expert hands on the engine.
A powerful engine is only as good as the people directing it. Every loop is run by senior marketers who set the strategy, shape the voice, and sign off the work before it ships. You get the speed and range of AI with the judgement, taste and accountability of a team that has done this for years. Not autopilot. Not another tool you have to drive yourself. A managed system with the human element kept firmly in.
Technology-Driven EmpathyBuilt open. It works in your world.
Whitehat connects to the tools you already run through an open standard, so the engine operates inside HubSpot and WordPress and across your wider ecosystem — your CMS, your search console, your analytics. Not another platform to move your world into. One source of truth underneath it all, and your stack stays yours.
We even build buyer personas you can talk to — conversational, mapped to every stage of the journey — to pressure-test a message before it ships.
Four reasons it doesn’t feel like anything you’ve tried.
The whole engine, run for you.
Not a tool you have to drive, and not a deck of advice. We run the full pipeline, from the first research question to the published, maintained page.
Expert hands, not autopilot.
Senior marketers direct every loop and sign off the work. The reach of AI, the judgement of a team.
In your stack, in your voice.
We work inside the tools you already use, through an open ecosystem, and your brand voice is built in from the first sentence.
The range of a team, the cohesion of one system.
A living engine, not a content factory or a queue of tickets. It refreshes, repairs and improves what it has already shipped.
Marketing is becoming a directed system. We run it for you.
The next era of marketing is not more apps. It is fewer, smarter systems, directed by people who know what good looks like. Whitehat is built for that shift: an open, AI-powered marketing engine with expert operators at the wheel and conversational personas at its core. The efficiency of AI, the cohesion of one source of truth, and the human voice amplified — never automated away.
Built by operators, not onlookers.
Whitehat has run marketing engines for real teams since 2016 — a HubSpot Partner and the agency behind the technology. This is the engine we run every day, opened up for you.
Clients who let us run it.
Creating a campaign that’s within our budget, Whitehat has done more for us than another large agency we were previously using.
Your response time is excellent. Whitehat is organised, professional and responsive.
Answering all our questions and providing brilliant resources, Whitehat is helping us make real improvements to our SEO, inbound and marketing strategy.
Recognised & certified
Frequently asked questions
What does Whitehat actually do?
We run your whole marketing engine for you — research, strategy, content, publishing, measurement and maintenance — in one continuous loop, directed by senior marketers and powered by our own AI engine. You get the range of a full team with the cohesion of a single system.
Do I need to be on HubSpot to work with Whitehat?
No. We work inside the tools you already run — both HubSpot and WordPress — through an open standard, with one source of truth underneath. As a HubSpot Diamond Partner we go deep on HubSpot, and we run fully on WordPress too.
How is AEO different from SEO?
SEO gets you ranked in Google’s results. Answer Engine Optimisation gets you cited inside AI answers — ChatGPT, Perplexity and Google’s AI Overviews — where buyers increasingly start. We build for both at once.
Is the work automated, or do real people run it?
Both, by design. The AI engine does the heavy lifting; senior marketers set the strategy, shape your brand voice and sign off every piece before it ships. Not autopilot — a managed system with the human element kept firmly in.
How do we get started?
Book a call or start a conversation. We’ll show you what your marketing could run like, agree the plan, then run everything in between — while you stay in the director’s chair.
See your engine in action.
The whole engine, run as one — directed by experts, built around your brand. Let’s show you what your marketing could run like.