--- title: AEO, GEO & AI Marketing Agency London | Whitehat SEO description: London AEO and GEO agency and HubSpot Diamond Partner. We get B2B companies found in Google and cited by ChatGPT, Perplexity and AI Overviews. image: https://whitehat-seo.co.uk/hubfs/blog/images/whitehat-homepage-share.jpg --- [Skip to content](https://whitehat-seo.co.uk#main-content) [![Whitehat](https://whitehat-seo.co.uk/hs-fs/hubfs/Whitehat_SEO_colour_logo-01.webp?width=50&height=53&name=Whitehat_SEO_colour_logo-01.webp "Whitehat")](https://whitehat-seo.co.uk/) - [About Us](https://whitehat-seo.co.uk/about-us) - [Team](https://whitehat-seo.co.uk/our-team) - [Mission, values, culture](https://whitehat-seo.co.uk/mission-values-and-culture) - [Services](https://whitehat-seo.co.uk/marketing-services) - [Search Engine Optimisation (SEO)](https://whitehat-seo.co.uk/seo-services) - [Answer Engine Optimisation (AEO)](https://whitehat-seo.co.uk/answer-engine-optimisation) - [AI Consulting](https://whitehat-seo.co.uk/ai-consultancy-and-implementation) - [Pay Per Click Management](https://whitehat-seo.co.uk/pay-per-click-management) - [Website Design](https://whitehat-seo.co.uk/hubspot-website-design) - [Website Audit](https://whitehat-seo.co.uk/website-audit) - [HubSpot Onboarding](https://whitehat-seo.co.uk/hubspot-onboarding) - [Pricing](https://whitehat-seo.co.uk/digital-services-pricing) - [Blog](https://whitehat-seo.co.uk/blog) - [Contact Us](https://whitehat-seo.co.uk/contact) Search - There are no suggestions because the search field is empty. AEO, GEO and SEO agency · London # Found by Google. Cited by AI. Whitehat SEO is a London agency that gets UK B2B firms recommended by ChatGPT, Perplexity and Google's AI Overviews, and ranked in Google. Run for you by senior marketers. [Get your free AI visibility check](https://whitehat-seo.co.uk#check) [Book a call](https://whitehat-seo.co.uk/meetings/clwyd/connect-call) Free, with no obligation. A short report within 2 working days. When your buyers ask an AI, we work to put you in the answer. AI assistant AI overview Answer engine You asked Who are the best commercial law firms in Leeds for employment disputes?Who are the best commercial law firms in Leeds for employment disputes? Assistant For employment disputes in Leeds, three firms come up most often in recent sources: 1. Thrushwood LegalFull-service commercial firm with a large employment team. 2. Aldermoor & Pike LLPCited · aldermoorpike.exampleEmployment specialists with clear fixed-fee guidance. 3. Castlebeck SolicitorsRegional firm known for tribunal representation. Illustration. The firm names are invented. - HubSpot Diamond Solutions Partner - Est. 2011 - Databox Premier Partner - London HubSpot User Group ## Why now: AI writes more of the answers 82% of UK adults use Google Search Source: Ofcom, Online Nation 2025 (December 2025) about30% of UK searches now show an AI Overview Source: Ofcom, Online Nation 2025 (December 2025) 1.8bn UK visits to ChatGPT in the first eight months of 2025 Source: Ofcom, Online Nation 2025 (December 2025) Ranking isn't enough any more. You need to be the source the answer is built from. The problem ## Ask an AI about your market. Are you in the answer? Try it with the question your best customer would ask. Most firms find one of three things. Your firmNot in the answer ### You're not mentioned The assistant lists firms like yours and leaves you out. The buyer never learns you exist. A competitorRecommended ### A competitor is recommended Another firm is named as the safe choice, often because its website and its mentions elsewhere are easier for AI to read and trust. “Your firm is a small local practice offering services you dropped years ago.” Out of date ### The AI describes you wrongly Old services, the wrong location or a vague summary. Buyers act on it without checking. [Get your free AI visibility check](https://whitehat-seo.co.uk#check) We run the questions for you and send what we find. What we do ## AEO and GEO agency for UK B2B firms Three disciplines, run as one programme by one team. SEO ### Ranked in Google Search engine optimisation (SEO) is the practice of improving a website so that it ranks higher in Google's organic results for the searches its buyers make. [SEO services](https://whitehat-seo.co.uk/seo-services) AEO ### The direct answer in AI Overviews and snippets Answer engine optimisation (AEO) is the practice of structuring content so that Google's AI Overviews and featured snippets use it as the direct answer to a question. [AEO services](https://whitehat-seo.co.uk/answer-engine-optimisation) GEO ### Cited and recommended by AI assistants Generative engine optimisation (GEO) is the practice of making a business easy for AI assistants such as ChatGPT, Perplexity, Gemini and Claude to find, trust and cite. [How GEO works](https://whitehat-seo.co.uk/blog/generative-engine-optimisation) [HubSpot onboarding and CRM](https://whitehat-seo.co.uk/hubspot-onboarding) [PPC management](https://whitehat-seo.co.uk/pay-per-click-management) [AI consultancy](https://whitehat-seo.co.uk/ai-consultancy-and-implementation) [Website design](https://whitehat-seo.co.uk/hubspot-website-design) Weighing up HubSpot? Read our [HubSpot pricing guide for UK firms](https://whitehat-seo.co.uk/blog/hubspot-pricing-uk). How it works ## How we get you cited by AI assistants One loop with six stages. Choose a stage to see what happens and what you receive. **1 of 6**you sign off *1*Research *2*Strategise *3*Create *4*Publish *5*Measure *6*Maintain Stage 1 of 6 ### Research What happens We map the questions your buyers ask Google and AI assistants, and record who is named in the answers today. What you receive A visibility baseline: where you appear, where you don't, and who appears instead. Stage 2 of 6 ### Strategise What happens We choose the topics, pages and sources that give you the best chance of being ranked and cited, in priority order. What you receive A written plan with priorities and reasons. Sign-off 1: you approve the plan before anything is written. Stage 3 of 6 ### Create What happens We write and restructure pages so that people and AI systems can read, trust and quote them. Senior marketers shape the voice. What you receive Finished drafts, ready for your review. Sign-off 2: you approve the work before anything goes live. Stage 4 of 6 ### Publish What happens Approved work goes live inside your HubSpot or WordPress site, with the structured data that helps search and AI systems read it. What you receive Live pages and a record of what changed. Stage 5 of 6 ### Measure What happens We track rankings, clicks and how AI assistants describe you, against the baseline from stage 1. What you receive A plain-English report on what moved and what didn't. Stage 6 of 6 ### Maintain What happens We keep published pages accurate and current, then feed what we learn back into research. What you receive Updated pages and the next round of priorities. Senior marketers direct every stage. Marketing Mary, Whitehat's own AI engine, does the heavy lifting. The work happens inside your HubSpot or WordPress site. Proof ## Results with the working shown Every number here names the client, the period and where the data came from. Client result · CK Physiotherapy 3.1× ### more clicks from Google Jul–Aug 2025 3,871 Jul–Aug 2026 11,984 Organic clicks rose from 3,871 to 11,984 (July–August 2025 vs July–August 2026). Average position moved from about 24 to about 9.5. Source: Google Search Console “ > Creating a campaign that's within our budget, Whitehat has done more for us than another large agency we were previously using. *BK***Bryan Kelly**CK Physio We run it on ourselves first ### How an AI assistant describes Whitehat Question put to Perplexity on 13 November 2026**What does Whitehat SEO (whitehat-seo.co.uk) do?** > “Whitehat SEO is a London-based B2B digital marketing agency that helps companies get found in Google and cited in AI-powered search results, then connects that visibility to leads and revenue.” On 14 October 2026, Perplexity’s answer to the same question didn’t mention GEO. On 29 October and 13 November 2026, it did. Source: Perplexity, signed out, 13 November 2026. Answers vary between sessions. “ > Your response time is excellent. Whitehat is organised, professional and responsive. *AJ***Adam Jacobs**Jacobs of Reading “ > Answering all our questions and providing brilliant resources, Whitehat is helping us make real improvements to our SEO, inbound and marketing strategy. *A***Anastasia**Capdesk - HubSpot Diamond Solutions Partner - Databox Premier Partner - HubSpot Top Digital Agency, London, 2019 [Get your free AI visibility check](https://whitehat-seo.co.uk#check) [or book a call](https://whitehat-seo.co.uk/meetings/clwyd/connect-call) Who's behind it ## Run by people you can name CP ### Clwyd Probert, founder - MSc Computer Science, UCL - HubSpot partner since 2016 - Leader of the London HubSpot User Group Whitehat builds its own AI tooling and runs this method on its own site first. What we recommend to you is what we already do ourselves. [About Whitehat](https://whitehat-seo.co.uk/about-us) [Meet the team](https://whitehat-seo.co.uk/our-team) ### About Whitehat Founded 2011 Based London, UK Partner status HubSpot Diamond Solutions Partner (Diamond since 2022, partner since 2016). Databox Premier Partner. Services SEO, AEO, GEO, HubSpot onboarding and CRM, PPC management, AI consultancy and website design. Founder Clwyd Probert Sectors ## Who we work with Whitehat works in the legal, dental, architecture and manufacturing sectors, and with B2B and professional-services firms across the UK. - [Law firms](https://whitehat-seo.co.uk/seo-for-solicitors) - [Dental practices](https://whitehat-seo.co.uk/dental-seo-services) - [Architects](https://whitehat-seo.co.uk/seo-for-architects) - [Manufacturers](https://whitehat-seo.co.uk/seo-for-manufacturers) - [B2B and professional services](https://whitehat-seo.co.uk/marketing-services) SEO and AEO programmes from £1,967 a month.30-day rolling, quarterly or annual terms. [See pricing](https://whitehat-seo.co.uk/digital-services-pricing) Questions ## Frequently asked questions What does Whitehat actually do? Whitehat runs SEO, AEO and GEO as one continuous programme for UK B2B firms: research, strategy, content, publishing, measurement and maintenance. Senior marketers direct the work and our own AI tooling supports it. Do I need to be on HubSpot to work with Whitehat? No. We work in both HubSpot and WordPress. Whitehat is a HubSpot Diamond Solutions Partner, so if you use HubSpot, or are thinking about it, we can also help with [onboarding](https://whitehat-seo.co.uk/hubspot-onboarding). What's the difference between SEO, AEO and GEO? SEO gets your pages ranked in Google. AEO gets your content used as the direct answer in AI Overviews and featured snippets. GEO gets your business cited by AI assistants such as ChatGPT, Perplexity, Gemini and Claude. They share the same foundations, so we run them together. Is the work automated, or do real people run it? Both. AI does much of the heavy lifting. Senior marketers set the strategy, shape your brand voice and approve each piece before it ships. You sign off twice: first the plan, then the work. How do we get started? Ask for the [free AI visibility check](https://whitehat-seo.co.uk#check) or [book a call](https://whitehat-seo.co.uk/meetings/clwyd/connect-call). We agree a plan with you and run the work from there. How do you measure AI visibility? We keep a fixed list of the questions your buyers ask, put them to ChatGPT, Perplexity and Google's AI features, and record whether you are mentioned, how you are described and who is recommended instead. You see the change against your baseline, alongside your Google Search Console data. How long does it take? It depends on your starting point and your market, and nobody can promise a ranking or a citation. We set a baseline first and review progress against it at 90 days. The free check shows where you stand within 2 working days. What does it cost? SEO and AEO programmes start from £1,967 a month, on 30-day rolling, quarterly or annual terms. The AI visibility check is free. [See pricing](https://whitehat-seo.co.uk/digital-services-pricing). Free AI visibility check ## See how AI describes your business A short report on how ChatGPT, Perplexity and Google's AI describe your business, and who they recommend instead. Free, with no obligation. 1. **You send the form.** It takes about a minute. 2. **A senior marketer runs the check.** We put your buyers' questions to each AI and record the answers. 3. **Your report arrives by email within 2 working days.** It is yours to keep, whatever you decide. Prefer to talk? Call [0208 834 4795](tel:+442088344795) or [book a call](https://whitehat-seo.co.uk/meetings/clwyd/connect-call). We use these details only to prepare and send your report. See our [privacy policy](https://whitehat-seo.co.uk/privacy-policy). [Get your free AI visibility check](https://whitehat-seo.co.uk#check) ### Keep up to date! Whitehat - [About us](https://whitehat-seo.co.uk/about-us) - [Find Us](https://whitehat-seo.co.uk/find-us) - [Let's chat](https://whitehat-seo.co.uk/meetings/clwyd15) - [Press & Media kit](https://whitehat-seo.co.uk/media_kit) - [Blog](https://whitehat-seo.co.uk/blog) Products & Services - [SEO Services](https://whitehat-seo.co.uk/seo-services) - [AEO Services](https://whitehat-seo.co.uk/answer-engine-optimisation) - [AI Consulting](https://whitehat-seo.co.uk/ai-consultancy-and-implementation) - [HubSpot Website Design](https://whitehat-seo.co.uk/hubspot-website-design) - [HubSpot Site Audit](https://whitehat-seo.co.uk/website-audit) - [PPC Services](https://whitehat-seo.co.uk/pay-per-click-management) Support - [FAQs](https://whitehat-seo.co.uk/digital-marketing-faqs) - [Contact Us](https://whitehat-seo.co.uk/contact) Legal stuff - [Disclaimers](https://whitehat-seo.co.uk/disclaimer) - [Privacy Policy](https://whitehat-seo.co.uk/privacy-policy) - [Terms of Service](https://whitehat-seo.co.uk/terms-of-service) - [Anti Spam Policy](https://whitehat-seo.co.uk/anti-spam-policy) - [AI Usage Policy](https://whitehat-seo.co.uk/ai-usage-policy) Connect with us [Follow us on Facebook](https://www.facebook.com/WhitehatInboundMarketing) [Follow us on LinkedIn](https://www.linkedin.com/in/clwyd-probert/) [Follow us on Twitter](https://twitter.com/WhiteHatSEOUK?lang=en-gb) [Follow us on Instagram](https://www.instagram.com/whitehat_inbound/?hl=en) [Follow us on Youtube](https://www.youtube.com/channel/UCFEZ7Ml8RVjZSRF9oyYT8lA) 80A Uxbridge Road, W12 8LR | [+44 (0) 208 834 4795](tel:+4402088344795) | [info@whitehat-seo.co.uk](mailto:info@whitehat-seo.co.uk) | © Whitehat 2026 ```json { "@context" : "https://schema.org", "@id" : "https://whitehat-seo.co.uk/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "addressRegion" : "Greater London", "postalCode" : "W12 8LR", "streetAddress" : "80A Uxbridge Road" }, "alternateName" : "Whitehat", "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom", "sameAs" : "https://www.wikidata.org/entity/Q145" }, { "@type" : "Country", "name" : "Ireland" }, { "@type" : "Country", "name" : "Germany" }, { "@type" : "Country", "name" : "France" }, { "@type" : "Country", "name" : "United States" } ], "award" : [ "Best Inbound Marketing Agency - Design Rush", "Leader of World's Largest HubSpot User Group (London HUG)" ], "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : [ "GB", "IE", "DE", "FR", "US" ], "availableLanguage" : [ "English" ], "contactType" : "customer service", "email" : "info@whitehat-seo.co.uk", "telephone" : "+44-208-834-4795" }, { "@type" : "ContactPoint", "availableLanguage" : [ "English" ], "contactType" : "sales", "email" : "info@whitehat-seo.co.uk" } ], "description" : "HubSpot Diamond Solutions Partner providing AI consulting, Answer Engine Optimisation (AEO), SEO services, and inbound marketing to B2B companies across the UK, Europe, and globally. 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HubSpot Diamond Partner, and a HubSpot partner since 2016.", "name" : "HubSpot CRM Implementation", "provider" : { "@id" : "https://whitehat-seo.co.uk/#organization" }, "serviceType" : { "@type" : "Thing", "name" : "CRM Implementation" }, "url" : "https://whitehat-seo.co.uk/hubspot-crm" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://whitehat-seo.co.uk/#service-inbound", "@type" : "Service", "areaServed" : [ "GB", "IE", "DE", "FR", "US" ], "description" : "Strategic inbound marketing programmes that attract, engage, and delight customers through content marketing, SEO, marketing automation, and lead nurturing.", "name" : "Inbound Marketing", "provider" : { "@id" : "https://whitehat-seo.co.uk/#organization" }, "serviceType" : { "@type" : "Thing", "name" : "Inbound Marketing", "sameAs" : "https://en.wikipedia.org/wiki/Inbound_marketing" }, "url" : "https://whitehat-seo.co.uk/inbound-marketing" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://whitehat-seo.co.uk/#service-ai-consulting", "@type" : "Service", "areaServed" : [ "GB", "IE", "DE", "FR", "US" ], "description" : "AI strategy consulting and implementation services including AI governance, generative AI integration, and AI-powered marketing automation for B2B companies.", "name" : "AI Consulting and Implementation", "provider" : { "@id" : "https://whitehat-seo.co.uk/#organization" }, "serviceType" : { "@type" : "Thing", "name" : "Artificial Intelligence Consulting" }, "url" : "https://whitehat-seo.co.uk/ai-consultancy-and-implementation" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://whitehat-seo.co.uk/#service-local-seo", "@type" : "Service", "areaServed" : [ "GB", "IE" ], "description" : "Local search optimisation for single and multi-location businesses including Google Business Profile management, citation building, and location-specific landing pages.", "name" : "Local SEO Services", "provider" : { "@id" : "https://whitehat-seo.co.uk/#organization" }, "serviceType" : { "@type" : "Thing", "name" : "Local Search Engine Optimization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://whitehat-seo.co.uk/#service-ppc", "@type" : "Service", "areaServed" : [ "GB", "IE", "DE", "FR", "US" ], "description" : "Data-driven PPC campaign management across Google Ads, Microsoft Ads, and LinkedIn Ads with continuous optimisation for cost efficiency and lead quality.", "name" : "Pay-Per-Click Management", "provider" : { "@id" : "https://whitehat-seo.co.uk/#organization" }, "serviceType" : { "@type" : "Thing", "name" : "Pay Per Click Advertising" }, "url" : "https://whitehat-seo.co.uk/pay-per-click-management" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://whitehat-seo.co.uk/#service-content", "@type" : "Service", "areaServed" : [ "GB", "IE", "DE", "FR", "US" ], "description" : "Strategic content planning and production including blog posts, pillar pages, case studies, and downloadable resources optimised for search engines and user engagement.", "name" : "Content Marketing Services", "provider" : { "@id" : "https://whitehat-seo.co.uk/#organization" }, "serviceType" : { "@type" : "Thing", "name" : "Content Marketing" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://whitehat-seo.co.uk/#webpage", "@type" : "WebPage", "about" : { "@id" : "https://whitehat-seo.co.uk/#organization" }, "dateModified" : "2026-11-13", "datePublished" : "2011-10-01", "description" : "Award-winning HubSpot Diamond Partner providing AI consulting, Answer Engine Optimisation (AEO), SEO services, and inbound marketing to B2B companies. Leaders of the world's largest HubSpot User Group in London.", "inLanguage" : "en-GB", "isPartOf" : { "@id" : "https://whitehat-seo.co.uk/#website" }, "name" : "AEO, GEO & AI Marketing Agency London | Whitehat SEO", "primaryImageOfPage" : { "@id" : "https://whitehat-seo.co.uk/#logo" }, "url" : "https://whitehat-seo.co.uk" } ```