SEO in the Age of AI
SEO & AI Search
The impact on organic traffic has been substantial. Research from Seer Interactive found that organic click-through rates dropped 61% for queries where AI Overviews appear, falling...
Effective Website Architecture SEO for Growth
Technical SEO
Semrush's 2025 guidance is explicit: "A flat website architecture allows users to reach content in as few clicks as possible. This lowers user effort and can create a better...
Top SEO Packages for UK Companies in 2026
The UK SEO market now requires fundamentally different investment levels than it did even two years ago. For small businesses targeting local markets, £500–£1,500 per month represents entry-level...
What Is Black Hat SEO? UK Guide to Risks & Penalties [2026]
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What Is Black Hat SEO? The 2026 UK Guide to Manipulation Risks
By Clwyd Probert, CEO & Founder at Whitehat SEO Ltd
Black hat SEO refers...
What Is White Hat SEO? UK Guide to Ethical Rankings [2026]
What Is White Hat SEO? The Complete Guide for 2026
White hat SEO encompasses ethical...
HubSpot Social Media Guide for 2026
HubSpot & Social Media Marketing
For B2B companies already invested in the HubSpot ecosystem, adding social capabilities requires no additional spend and delivers attribution clarity that...
SEO vs PPC: 702% ROI Data for UK B2B Companies (2026)
Digital Marketing Strategy
SEO vs PPC: The UK B2B Guide to Channel Investment in 2026
By Clwyd Probert · Published: 12 January 2026 · Last Updated: 12 January 2026 · 8 min read
How to Choose an SEO Company in 2026 | UK Guide
How to Choose an SEO Company in 2025: The Complete UK Guide
The best SEO agency for your business combines proven expertise in your industry, transparent communication, realistic expectations...
How Pillar Pages Work: B2B SEO Strategy Guide [2026]
How SEO and Pillar Pages Work: The Complete B2B Guide for 2026
By Clwyd Probert | Updated January 2026 | 8 min read
Pillar pages are comprehensive long-form content pieces (typically...
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