A pillar page is a comprehensive, long-form resource that covers a broad topic in depth and serves as the central hub of a topic cluster. It links to and from multiple related blog posts (cluster...
| Business Size | Monthly Retainer | Best For |
|---|---|---|
| Local / Startup | £500–£1,200/mo | Single-location businesses, low-competition niches |
| Growing SME | ... |
Marketing Attribution & Analytics
The old playbook—last-click attribution in GA4, MQL counting, campaign-level ROAS—is functionally broken for B2B companies with complex buying cycles. But...
Local SEO • Legal Marketing • AI Search
The Whitespark 2026 Local Search Ranking Factors Survey—the industry's gold standard, surveying 47 experts across 187 factors—confirms that Google Business...
AI Search & Reputation Strategy
Reputation has shifted from a trust signal to a discovery mechanism. With 94% of B2B buyers now using large language models during their purchase journey and...
Agency Evaluation & Selection
The most reliable way to evaluate a marketing agency in 2026 is to assess five critical dimensions: delivery track record, AI integration maturity, ROI measurement...
Marketing Strategy
The two most authoritative marketing spend surveys tell a consistent story: budgets remain structurally lower than pre-pandemic levels and show no signs of returning to...
SEO Strategy • Content Marketing • HubSpot
Content-led SEO is a strategic approach that prioritises high-quality, expertise-driven content as the primary mechanism for organic growth—with every...
Published: 7 February 2026 | Last Updated: 7 February 2026
By Clwyd Probert, CEO at Whitehat SEO
An effective B2B SEO strategy in 2026...
