A pillar page is a comprehensive, long-form resource that covers a broad topic in depth and serves as the central hub of a topic cluster. It links to and from multiple related blog posts (cluster...
AI answer engines now influence how billions of people discover brands, yet they send only a fraction of Google's traffic to...
Published: 17 February 2026 | Last Updated: 17 February 2026 | By Clwyd Probert, CEO, Whitehat SEO Ltd
To rank in ChatGPT,...
Go-to-market success hinges on what Varun Anand of Clay calls "GTM alpha"—unique customer insights your competitors lack. In...
Published: 25 December 2025 | Last Updated: 25 December 2025
By Clwyd Probert, CEO at Whitehat SEO
AEO (Answer Engine Optimisation) is the practice of optimising content to appear in...
