Latest News

SEO Strategy & Industry Analysis explore our digital marketing FAQs

The launch of ChatGPT on 30 November 2022 triggered the most significant disruption to search since Google's founding. Within...

SEO Strategy & AI Search explore our digital marketing FAQs

For UK businesses, this shift is accelerating – ChatGPT accumulated 1.8 billion UK visits in just the first eight months of 2025, a...

The critical finding for B2B strategists: brands cited in AI Overviews earn 35% more organic clicks and 91% more paid clicks compared to non-cited brands. Being visible in AI...

SEO & Answer Engine Optimisation explore our digital marketing FAQs

Google's algorithm has undergone significant transformation in 2025-2026, with artificial intelligence reshaping both how search...

SEO & Answer Engine Optimisation explore our digital marketing FAQs

The past two years have seen Google launch its most consequential algorithm changes since Panda and Penguin. The March 2024 Core...