How To Do Local SEO From Scratch
Local SEO Strategy
Google Business Profile dominates local rankings more than any other factor in 2026. According to Whitespark's Local Search Ranking Factors survey, GBP signals now account for...
ChatGPT for SEO: Best (and Worst) Use Cases
AI & SEO Strategy
The search landscape has transformed dramatically since ChatGPT's launch. AI adoption among marketers has jumped from experimental to near-universal, with 91% of marketing...
SEO Audit Guide 2026: Technical SEO to AI Search | Whitehat
SEO & Digital Marketing
SEO Audit: The Complete Guide to Website Audits in 2025
By Clwyd Probert · · 12 min read
An SEO audit is a systematic evaluation of your website's search...
How Long Does It Take to Rank on Google?
How Long Does It Take to Rank on Google?
Most new web pages take 6-12 months to reach Google's top 10 results, with the average page currently ranking in position one being approximately 5 years old....
On-Page SEO Best Practices 2026: UK Expert Guide | Whitehat
SEO Strategy
What Are the Best Practices for On-Page SEO in 2026?
Published: 2 January 2025 | Last Updated: 2 January 2025
On-page SEO best practices in 2026 focus on satisfying user intent...
THE HISTORY OF SEO: FROM 1990 TO AI SEARCH IN 2026
Published: 23 December 2025 | Last Updated: 23 December 2025 | Reading Time: 15 minutes
Author: Clwyd Probert, CEO & Founder, Whitehat SEO
SEO has evolved from simple keyword matching in the...
SEO ISN'T DEAD—IT'S EVOLVING
How Small Businesses Can Win in the Age of AI Discovery
If you're a small business owner watching your Google traffic decline whilst everyone around you talks about ChatGPT, I have both challenging...
FROM SEO TO AIO: THE ESSENTIAL GUIDE TO AI SEARCH OPTIMISATION FOR UK BUSINESSES
TL;DR: The 90-Second Brief
The Crisis: 69% of Google searches now end without a click. Your carefully crafted SEO strategy is becoming obsolete as AI features dominate search results.
The...
IS AI KILLING SEO? WHAT THE LATEST SEARCH DATA MEANS FOR YOUR SMALL BUSINESS
Is AI Making Your SEO Efforts Obsolete?
If you're running a small business, you've likely heard the buzz: AI is changing everything. It’s a narrative that can cause a lot of anxiety, especially when...
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