Latest News

AI Search & SEO Strategy

Rand Fishkin addressed this directly at SEO Week 2025, noting that predictions of SEO's demise have been circulating for two decades—and have been wrong every time....

Whitehat SEO's analysis of AI search traffic across UK business websites confirms what analysts predicted: traditional search behaviour has fundamentally changed. Seven out of ten Google searches...

SEO Strategy & AI Search

For UK businesses, this shift is accelerating – ChatGPT accumulated 1.8 billion UK visits in just the first eight months of 2025, a fivefold increase from the prior year....

The critical finding for B2B strategists: brands cited in AI Overviews earn 35% more organic clicks and 91% more paid clicks compared to non-cited brands. Being visible in AI...

SEO & Answer Engine Optimisation

Google's algorithm has undergone significant transformation in 2025-2026, with artificial intelligence reshaping both how search engines deliver results and how...

SEO & Answer Engine Optimisation

The past two years have seen Google launch its most consequential algorithm changes since Panda and Penguin. The March 2024 Core Update stands as the most...