WHAT IS AEO? HOW TO OPTIMISE YOUR BRAND FOR AI SEARCH ENGINES
Published: 25 December 2025 | Last Updated: 25 December 2025
By Clwyd Probert, CEO at Whitehat SEO
AEO (Answer Engine Optimisation) is the practice of optimising content to appear in...
Optimising Your Brand for AI Search: Strategies for 2025 and Beyond
AI Search & Brand Strategy
Brand Optimisation for AI Search: How to Get Recommended by ChatGPT and Google AI in 2025
Published: 19 December 2025 | By Clwyd Probert, CEO & Founder
Brand ...
Responsive Web Design: The Key to a Mobile-Friendly Future
Responsive Web Design in 2025: The Complete Guide for UK Businesses
How mobile-first design, Core Web Vitals, and AI-optimized experiences drive business growth
Responsive web design is no...
What is a Pillar Page?
A pillar page is a comprehensive, authoritative resource that covers a broad topic in depth, serving as the central hub of a topic cluster strategy. Pillar pages link to and from multiple related...
SEO & AEO Strategy
The truth about organic search, LLM traffic, GEO, AEO and why you need one integrated strategy—not two
SEO traffic is not declining. Data across thousands of websites shows organic search...
HOW TO RANK IN CHATGPT: THE COMPLETE AEO GUIDE FOR B2B MARKETERS
AI Search Strategy Stop optimising for clicks. Start optimising for recommendations. Here's precisely how to get your brand cited when AI answers your customers' questions.
By Clwyd Probert • 15...
AEO How to Show Up in ChatGPT Search
At HubSpot's GROW Europe conference in 2025, Asia Frost, Senior Director of Global Growth and Paid Advertising, shared research that should make every UK B2B marketer sit up and pay attention:...