An AI content strategy focused on earning ChatGPT citations requires a fundamentally different approach to content creation. With 900 million weekly active users and 81% of the generative-AI market,...
Responsible AI in marketing means using AI tools within a clear governance framework that meets UK regulatory requirements, protects customer trust, and delivers commercial results without legal or...
An AEO audit assesses whether AI platforms — ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot — can find, understand, and cite your content. It differs from a traditional SEO audit because...
Measuring AI search visibility requires a fundamentally different framework from traditional SEO metrics. Position tracking is meaningless — SparkToro research across 2,961 prompts found less than a...
Google AI Overviews are AI-generated answer summaries that now appear in roughly one in four UK search results (Ofcom, December 2025). Unlike ChatGPT — where only 8–12% of cited URLs overlap with...
Answer Engine Optimisation
Brand optimisation for AI search requires building "digital consensus" across multiple platforms—not just optimising a single website. According to Whitehat SEO's...
16 min read · Last updated 20 February 2026
No — AI will not replace marketing jobs wholesale. But...
AI Search & AEO Strategy
The complete guide to getting your business cited by ChatGPT, Google AI Overviews, and Perplexity
AI & Productivity
McKinsey's November 2025 Global Survey provides the clearest picture: 88% of organisations now use AI in at least one business function, up from 55% just two years earlier. Yet...
