Claude Coworker for B2B Ops: What It Means for RevOps
WHITEHAT | Agentic AI & RevOps
Claude Cowork for Business
The 2026 guide to agentic AI operations & security (without losing your mind—or your files)
HubSpot, CDP's and AI as Marketing Personalisation Techniques
AI & Marketing Strategy
The AI in marketing market reached £16 billion in 2024 and is projected to grow to £65 billion by 2030 at a 25% compound annual growth rate. This explosive growth reflects...
Revolutionizing Growth with AI Content Marketing Strategies
AI & Content Strategy
The way people discover content has changed equally dramatically. Google AI Overviews now appear in approximately 30% of US keyword searches, with zero-click searches rising...
Open Source AI Development: Innovative Projects & Strategies
AI Strategy & Technology
The past twelve months have fundamentally changed the calculus for AI deployment decisions. When DeepSeek released its R1 reasoning model in January 2025—trained for...
AI for Better Content Creation and Moderation
AI & Content Marketing
AI-powered content creation helps UK marketers produce higher-quality content up to 84% faster, according to HubSpot's 2024 State of Marketing research. For B2B companies...
AI Content Creation and Marketing in 2026
AI & Content Marketing
According to Ahrefs' 2025 State of AI in Content Marketing survey of 879 marketers, 87% use AI to help create content, with 74.2% of new webpages now containing AI-generated...
Using AI To Predict PPC Results: A Guide for Accurate Forecasting
PPC Management
For UK B2B marketers, the question is no longer whether to adopt AI for PPC, but how to implement it strategically whilst maintaining human oversight. Whitehat's PPC management team...
ChatGPT for SEO: Best (and Worst) Use Cases
AI & SEO Strategy
The search landscape has transformed dramatically since ChatGPT's launch. AI adoption among marketers has jumped from experimental to near-universal, with 91% of marketing...
ChatGPT: How a Neural Net is Changing the Way We Write and Communicate
AI & SEARCH OPTIMISATION
The narrative around AI replacing Google search requires significant nuance. According to SparkToro's rigorous March 2025 analysis, Google receives approximately 373 times...
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