THE STATE OF MARKETING EMPLOYMENT & AI TRANSFORMATION
AI & Marketing Insights
Marketing stands at a decisive inflection point. AI has reshaped virtually every function, yet the industry's workforce remains dangerously undertrained, increasingly...
HOW EXECUTIVE ASSISTANTS ARE USING AI
AI & Productivity
McKinsey's November 2025 Global Survey provides the clearest picture: 88% of organisations now use AI in at least one business function, up from 55% just two years earlier. Yet...
The Transformation of Work: How AI is Reshaping Career Landscapes
AI & Future of Work
AI is disrupting UK jobs faster than it's boosting productivity—a paradox demanding urgent attention from business leaders. According to the UK Government's DSIT AI Adoption...
THE MARKETER'S GUIDE TO AI
AI & Answer Engine Optimisation
AI has moved from experimentation to infrastructure in marketing—but most teams are still using it poorly. Whitehat SEO's...
AI Coding Tools: Revolutionising How We Write Code
AI & Technology
The AI coding tool market exploded in 2025, with $5.2 billion in equity funding flowing into roughly 130 players. Seven companies crossed the $100 million ARR threshold in record...
AI AUTOMATION PLATFORMS IN 2026: A STRATEGIC REVIEW
AI Automation & HubSpot
The automation landscape transformed fundamentally between 2025 and 2026. HubSpot rebranded Operations Hub to Data Hub at INBOUND 2025, introducing AI-powered Data Studio...
The Definitive Guide to AI Marketing Tools in 2026
AI & Marketing Technology
AI tools have crossed from experimental to essential for B2B marketing teams. According to McKinsey's State of AI 2025 report, 88% of organisations now use AI in at least...
AI Automation in 2026: Implementation, Strategy & Scale
AI & Marketing Automation
Here's the uncomfortable truth about AI automation in 2026: everyone's experimenting, almost nobody's mastering it. McKinsey's latest Global Survey found 88% of...
The 2026 Guide to AI Market Research for UK Businesses
| By Clwyd Probert, CEO, Whitehat SEO
How Can UK Businesses Use AI for Market Research?
UK businesses use AI for market research by deploying tools such as ChatGPT,...
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