AI & Marketing Strategy
Treating AI as a teammate means approaching it as a collaborative partner rather than a passive tool you simply instruct. The distinction matters: tools execute commands,...
AI Strategy & Implementation
The strategic case for expert guidance when 42% of AI projects fail and £400 billion in opportunity hangs in the balance
AI & Business Transformation
The global AI consulting market sits between £11 billion and £14 billion in 2025–2026, with projections suggesting it could reach £18–41 billion by 2027. The compound...
AI & Technology
The AI coding tool market exploded in 2025, with $5.2 billion in equity funding flowing into roughly 130 players. Seven companies crossed the $100 million ARR threshold in record...
AI & Business Strategy
For UK marketing leaders specifically, the emergence of AI-powered search engines is reshaping how customers discover businesses. This isn't just an efficiency play—it's...
The global AI consulting market reached approximately £8.7 billion in 2025 and is forecast at £11 billion for 2026, according to converging estimates from Business Research Insights, Future Market...
AI Strategy & Consulting
The financial commitment is accelerating. Whitehat's research shows that 84% of UK tech executives report increasing AI investment over the next 12 months, with 46%...
AI Governance & Compliance
UK B2B marketers face real AI governance obligations in 2026, not theoretical ones. The EU AI Act applies extraterritorially to any UK business serving European...
