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Answer Engine Optimisation

AI search platforms now reach over 3 billion users monthly, yet AI-referred traffic still accounts for less than 1% of total web visits. This creates a paradox that...

AI Search & SEO Strategy

Rand Fishkin addressed this directly at SEO Week 2025, noting that predictions of SEO's demise have been circulating for two decades—and have been wrong every time....

Whitehat SEO's analysis of AI search traffic across UK business websites confirms what analysts predicted: traditional search behaviour has fundamentally changed. Seven out of ten Google searches...

SEO Strategy & AI Search

For UK businesses, this shift is accelerating – ChatGPT accumulated 1.8 billion UK visits in just the first eight months of 2025, a fivefold increase from the prior year....

AI Strategy & Digital Transformation

AI has crossed from experiment to infrastructure in under 18 months, yet most UK businesses remain stuck in pilot mode. The period from mid-2025 to early 2026...

SEO Strategy

Google's AI Overviews now appear on approximately 16% of US desktop searches, fundamentally changing how information surfaces in search results. According to Semrush's comprehensive...

AI & Marketing Strategy

Treating AI as a teammate means approaching it as a collaborative partner rather than a passive tool you simply instruct. The distinction matters: tools execute commands,...

AI Strategy & Digital Transformation

AI capability is accelerating faster than organisations can absorb it, and the gap is widening. According to McKinsey's 2025 Global AI Survey, enterprise AI...

HubSpot & CRM Strategy

The gap between vendor hype and operational reality defines the CRM AI landscape in early 2026. Salesforce has shipped five major...