Quick answer
SEO delivers higher long-term ROI for UK B2B companies — a median 748% return over three years versus approximately 200% for PPC. But PPC generates leads within hours while SEO takes...
Published: December 24, 2025 | Updated: December 24, 2025
PPC (pay-per-click) is a digital advertising model where advertisers pay a fee each time someone clicks their ad, rather than earning...
PPC & Paid Advertising
Google Ads success in 2026 requires strategic automation oversight rather than manual campaign control. Whitehat SEO's analysis of UK B2B campaigns shows advertisers...
PPC & PAID ADVERTISING
Google remarketing in 2026 requires Consent Mode v2 implementation for all UK and EU advertisers, with the Google tag (gtag.js) providing unified tracking across all Google...
PPC Management
The B2B paid search landscape has fundamentally shifted. Whitehat's analysis of current platform changes, industry benchmarks, and client performance data reveals that Microsoft Ads...
| 12 min read
To launch a successful Google Ads campaign for B2B, start with keyword research using Google's Keyword Planner, structure keywords into tightly themed...
Generating targeted website traffic in 2025 requires a dual strategy: optimising for traditional search engines whilst preparing for AI answer engines like ChatGPT and Google AI Overviews. Whitehat...
