PPC & Google Ads in 2026
PPC & Paid Advertising
Google Ads success in 2026 requires strategic automation oversight rather than manual campaign control. Whitehat SEO's analysis of UK B2B campaigns shows advertisers...
How To Set Up Google Remarketing
PPC & PAID ADVERTISING
Google remarketing in 2026 requires Consent Mode v2 implementation for all UK and EU advertisers, with the Google tag (gtag.js) providing unified tracking across all Google...
B2B PPC Advertising in 2026
PPC Management
The B2B paid search landscape has fundamentally shifted. Whitehat's analysis of current platform changes, industry benchmarks, and client performance data reveals that Microsoft Ads...
HOW DO YOU SET UP GOOGLE ADS FOR B2B SUCCESS IN 2026?
| 12 min read
To launch a successful Google Ads campaign for B2B, start with keyword research using Google's Keyword Planner, structure keywords into tightly themed...
WHAT IS PPC? THE UK GUIDE TO PAY-PER-CLICK ADVERTISING IN 2026
Published: December 24, 2025 | Updated: December 24, 2025
PPC (pay-per-click) is a digital advertising model where advertisers pay a fee each time someone clicks their ad, rather than earning...
HOW DO YOU GENERATE TARGETED WEBSITE TRAFFIC IN 2026?
Generating targeted website traffic in 2025 requires a dual strategy: optimising for traditional search engines whilst preparing for AI answer engines like ChatGPT and Google AI Overviews. Whitehat...