SEO & Analytics
The metrics that defined SEO success for two decades are becoming unreliable. This guide provides B2B marketers with the authoritative framework for SEO analytics in 2026, covering...
Author: Clwyd Probert, CEO & Founder, Whitehat SEO LtdPublished: | Last Updated:
To add a...
PPC & PAID ADVERTISING
Google remarketing in 2026 requires Consent Mode v2 implementation for all UK and EU advertisers, with the Google tag (gtag.js) providing unified tracking across all Google...
SEO & Analytics
This guide synthesises the latest research on traffic measurement best practices, AI search attribution, HubSpot analytics capabilities, and revenue attribution models to help B2B...
| 12 min read
To launch a successful Google Ads campaign for B2B, start with keyword research using Google's Keyword Planner, structure keywords into tightly themed...
Generating targeted website traffic in 2025 requires a dual strategy: optimising for traditional search engines whilst preparing for AI answer engines like ChatGPT and Google AI Overviews. Whitehat...
