SEO vs PPC: 702% ROI Data for UK B2B Companies (2026)
Digital Marketing Strategy
SEO vs PPC: The UK B2B Guide to Channel Investment in 2026
By Clwyd Probert · Published: 12 January 2026 · Last Updated: 12 January 2026 · 8 min read
Best PPC Bid & Campaign Management Tools | UK Guide 2026
PPC & Paid Advertising
Best PPC Bid and Campaign Management Tools for UK B2B Marketers (2026)
• 10 min read • By Whitehat SEO
The best PPC bid management tools for UK B2B...
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PPC & Google Ads in 2026
PPC & Paid Advertising
Google Ads success in 2026 requires strategic automation oversight rather than manual campaign control. Whitehat SEO's analysis of UK B2B campaigns shows advertisers...
How To Set Up Google Remarketing
PPC & PAID ADVERTISING
Google remarketing in 2026 requires Consent Mode v2 implementation for all UK and EU advertisers, with the Google tag (gtag.js) providing unified tracking across all Google...
What Does an Adwords Management Company Do?
Whether you're considering professional PPC management services for the first time or evaluating your current...
The Ultimate Guide to Retargeting: Win With Second Chance Conversions
PPC & Paid Advertising
The retargeting playbook has been rewritten. While Google's decision to keep third-party cookies in Chrome provided temporary relief, 30-50% of users remain unreachable...
Google AD Grants for UK-Based Charities
The Google Ad Grant is a programme that provides registered charities with free Google Search advertising credits. Since launching in 2003 (created by Sheryl Sandberg), Google has awarded more than...
HOW DO YOU SET UP GOOGLE ADS FOR B2B SUCCESS IN 2026?
| 12 min read
To launch a successful Google Ads campaign for B2B, start with keyword research using Google's Keyword Planner, structure keywords into tightly themed...
HOW DO YOU GENERATE TARGETED WEBSITE TRAFFIC IN 2026?
Generating targeted website traffic in 2025 requires a dual strategy: optimising for traditional search engines whilst preparing for AI answer engines like ChatGPT and Google AI Overviews. Whitehat...