WHAT IS PPC? THE UK GUIDE TO PAY-PER-CLICK ADVERTISING IN 2026
Published: December 24, 2025 | Updated: December 24, 2025
PPC (pay-per-click) is a digital advertising model where advertisers pay a fee each time someone clicks their ad, rather than earning...
PPC ROI: HOW UK BUSINESSES MEASURE AND MAXIMISE PAY-PER-CLICK RETURNS
PPC advertising delivers an average 200% return on investment, meaning UK businesses typically earn £2 for every £1 spent on pay-per-click campaigns. According to...
HOW TO TRACK MARKETING ROI IN 2025
Marketing Measurement & Analytics
A Complete Guide for UK B2B Marketers
Published: 22 December 2025 | Last Updated: 22 December 2025 | Reading Time: 12 minutes
The most effective way to track...
Reputation Marketing,
Social Media Marketing,
Web Design,
Infrographics,
SEO Services,
PPC Management,
Local Buzz
Online Marketing Agency Services Scorecard
The Complete Marketing Agency Scorecard: How to Evaluate Performance in 2025
Use this 10-point weighted framework to evaluate your marketing agency's performance, identify warning signs before they...
Optimising Your Brand for AI Search: Strategies for 2025 and Beyond
AI Search & Brand Strategy
Brand Optimisation for AI Search: How to Get Recommended by ChatGPT and Google AI in 2025
Published: 19 December 2025 | By Clwyd Probert, CEO & Founder
Brand ...
You need to track your organic presence and traffic metrics
SEO & Analytics
Website Analytics and Traffic Tracking in 2025: The Complete B2B Guide
Published: 19 December 2025 | Updated: 19 December 2025 | Reading time: 12 minutes
By Clwyd Probert, CEO &...
Reputation Marketing,
Social Media Marketing,
Web Design,
Infrographics,
SEO Services,
PPC Management,
Info Articles,
Local Buzz
Establish an Optimal Marketing Budget for Your Business
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This guide provides the evidence-based benchmarks, industry-specific data, and practical frameworks you need to build a marketing budget...
Boosting UK Business Growth with PPC Marketing Strategies
I'm gonna let you in on a top-notch tip that could revolutionize your biz. It's all about PPC marketing.
You may have encountered it before or perhaps tried your hand at it. But are you using its...
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