PPC Management
For UK B2B marketers, the question is no longer whether to adopt AI for PPC, but how to implement it strategically whilst maintaining human oversight. Whitehat's PPC management team...
Digital Marketing Strategy
By Clwyd Probert · Published: 12 January 2026 · Last Updated: 12 January 2026 · 8 min read
PPC & Paid Advertising
• 10 min read • By Whitehat SEO
The best PPC bid management tools for UK B2B...
PPC & Paid Advertising
Google Ads success in 2026 requires strategic automation oversight rather than manual campaign control. Whitehat SEO's analysis of UK B2B campaigns shows advertisers...
Whitehat SEO • Updated 2026-01-09 • Reading time: ~10–12 minutes
Integrating SEO and PPC into a single Total Search...
PPC & Paid Advertising
This guide covers everything you need to conduct a comprehensive PPC audit in 2026, from the frameworks that work to the specific checkpoints you can't afford to miss....
UK PPC agencies plan, build and optimise paid advertising campaigns across platforms like Google Ads and Microsoft Advertising to...
Published: December 24, 2025 | Updated: December 24, 2025
PPC (pay-per-click) is a digital advertising model where advertisers pay a fee each time someone clicks their ad, rather than earning...
PPC advertising delivers an average 200% return on investment, meaning UK businesses typically earn £2 for every £1 spent on pay-per-click campaigns. According to...
