How to Build a Strategic Virtual CMO
AI Marketing Strategy
A Virtual CMO represents a fundamental shift in how businesses approach AI-assisted marketing. Rather than using AI for isolated tasks—writing a blog post here, analysing...
How to Optimise Your Website for ChatGPT | UK B2B Guide | Whitehat
To optimise your website for ChatGPT, you need a separate playbook from traditional SEO. Only 8–12% of URLs cited by ChatGPT overlap with Google's top 10 results (Semrush, 2025), which means strong...
Free SEO Audit Checklist 2026: 55+ Checks Including AI Readiness
Quick answer
An SEO audit checklist should cover seven categories: technical SEO (crawlability, Core Web Vitals, indexation), on-page SEO (title tags, content, internal linking), content quality...
Google's Real Threat to Your Organic Traffic Isn't AI — It's Text Ads
Google Is Remonetising Search — And Text Ads, Not AI, Are the Real Threat to Your Organic Traffic
14 min read · Last updated 25 February 2026
Google's search results are being systematically...
PPC vs SEO: Where Should UK B2B Companies Invest in 2026?
Quick answer
SEO delivers higher long-term ROI for UK B2B companies — a median 748% return over three years versus approximately 200% for PPC. But PPC generates leads within hours while SEO takes...
Building An Ideal Digital Marketing Strategy for Real Estate Agents
Property Marketing
The UK completed nearly 1.2 million residential transactions in 2025—the highest level in three years. Monthly volumes have averaged around 101,000 since June 2025,...
How to Improve On-Page SEO in 2026: The Complete UK Guide
SEO Strategy
Google shipped three confirmed core updates in 2025 plus a spam update and its first-ever Discover-specific core update in February 2026. Each reinforced the same direction: genuine...
18 Best SEO Agencies London [2026]: Pricing, Specialisms & Honest Comparison
The best SEO agencies in London range from enterprise firms like Brainlabs and Impression Digital (£5,000–£25,000+/month) to specialist boutiques like ClickSlice and Whitehat SEO (from...
The Importance Of Writing Down Your Work Process
Marketing Operations
Marketing teams without documented processes operate in a state of perpetual reinvention. Every campaign launch, every...
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