How Does Responsive Web Design Increase Leads and Sales in 2025?
B2B Marketing Strategy
UK mobile dominance is no longer debatable. According to Ofcom's authoritative Online Nation Report (December 2025), Britons...
How Much Does HubSpot Cost in the UK? [2026 Pricing Guide]
HubSpot costs from £18 per seat per month (Starter) to £3,740 per month (Enterprise Customer Platform) in the UK. All prices are billed in GBP and exclude 20% VAT. Whitehat SEO has verified every...
What Is a Pillar Page? How to Build One That Actually Ranks in 2026
A pillar page is a comprehensive, long-form resource that covers a broad topic in depth and serves as the central hub of a topic cluster. It links to and from multiple related blog posts (cluster...
HubSpot vs Salesforce: Which CRM Should UK Businesses Actually Choose in 2026?
Full disclosure: Whitehat SEO is a HubSpot Diamond Partner. We earn revenue from HubSpot implementations. This comparison is honest anyway — we identify six categories where Salesforce wins and tell...
SEO Pricing UK: What You Should Actually Pay in 2026
UK SEO Pricing at a Glance (February 2026)
| Business Size | Monthly Retainer | Best For |
|---|---|---|
| Local / Startup | £500–£1,200/mo | Single-location businesses, low-competition niches |
| Growing SME | ... |
HubSpot CRM UK: Features, Pricing & Honest Guide [2026]
HubSpot CRM is a cloud-based customer platform used by over 288,000 companies worldwide, including thousands of UK businesses. It unifies marketing, sales and service data in a single shared record —...
Best PPC Agencies in the UK [2026]: Pricing, Specialisms and Honest Comparison
The UK has over 1,600 Google Partner agencies offering PPC management — but only 169 hold Google Premier Partner status, representing the top 3%. Choosing the wrong agency wastes budget. Choosing the...
PPC ROI: HOW UK BUSINESSES MEASURE AND MAXIMISE PAY-PER-CLICK RETURNS
PPC Management
The challenge isn't the formula itself. It's connecting advertising spend to actual revenue outcomes when sales cycles stretch to six months or longer, when multiple stakeholders...
HOW TO TRACK MARKETING ROI IN 2026
Marketing Attribution & Analytics
The old playbook—last-click attribution in GA4, MQL counting, campaign-level ROAS—is functionally broken for B2B companies with complex buying cycles. But...
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