Generating targeted website traffic in 2025 requires a dual strategy: optimising for traditional search engines whilst preparing for AI answer engines like ChatGPT and Google AI Overviews. Whitehat...
Published: 23 December 2025 | Last Updated: 23 December 2025 | Reading Time: 15 minutes
Author: Clwyd Probert, CEO & Founder, Whitehat SEO
SEO has evolved from simple keyword matching in the...
SEO & AI Search Strategy
Digital Marketing for Trades
Published: 22 December 2025 | Last Updated: 22 December 2025
UK plumbers build an effective digital marketing strategy in 2026 by prioritising Google Business...
· 12 min read
On-page SEO in 2025 centres on creating genuinely helpful content that satisfies search intent, crafting compelling title tags under 60 characters,...
Digital Marketing for Estate Agents
UK estate agents need a digital marketing strategy combining local...
Web Design & Mobile Optimisation
Clwyd Probert
CEO & Founder, Whitehat SEO | Published: 22 December 2025
Responsive web design is a development approach where websites automatically adapt...
This guide explains exactly why documented content processes drive business growth, what the latest AI tools can do to make documentation painless, and how to get your team actually using what you...
Updated: · Reading time: ~8–10 mins
Mobile-first isn’t news. But the way buyers discover, evaluate, and choose suppliers is changing fast — thanks to AI Overviews, ChatGPT-style...
