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AI & Content Marketing

According to Ahrefs' 2025 State of AI in Content Marketing survey of 879 marketers, 87% use AI to help create content, with 74.2% of new webpages now containing AI-generated...

HubSpot & CRM Strategy

HubSpot's Solutions Partner Programme operates across five distinct tiers: Untiered Partner, Gold, Platinum, Diamond, and Elite (highest). The Silver tier was retired in...

PPC Management

For UK B2B marketers, the question is no longer whether to adopt AI for PPC, but how to implement it strategically whilst maintaining human oversight. Whitehat's PPC management team...

The UK SEO market now requires fundamentally different investment levels than it did even two years ago. For small businesses targeting local markets, £500–£1,500 per month represents entry-level...

AI & SEO Strategy

The search landscape has transformed dramatically since ChatGPT's launch. AI adoption among marketers has jumped from experimental to near-universal, with 91% of marketing...

AI & SEARCH OPTIMISATION

The narrative around AI replacing Google search requires significant nuance. According to SparkToro's rigorous March 2025 analysis, Google receives approximately 373 times...

Published: 13 January 2026 | Last Updated: 13 January 2026

Inbound Sales Methodology: From the Flywheel to The Loop (2026 Guide)

By Clwyd Probert, CEO of Whitehat SEO