PPC ROI: HOW UK BUSINESSES MEASURE AND MAXIMISE PAY-PER-CLICK RETURNS
PPC advertising delivers an average 200% return on investment, meaning UK businesses typically earn £2 for every £1 spent on pay-per-click campaigns. According to...
HOW TO TRACK MARKETING ROI IN 2025
Marketing Measurement & Analytics
A Complete Guide for UK B2B Marketers
Published: 22 December 2025 | Last Updated: 22 December 2025 | Reading Time: 12 minutes
The most effective way to track...
B2B SOCIAL MEDIA STRATEGIES FOR MARKETING MANAGERS IN 2025
By Clwyd Probert | Updated: December 2025 | 12 min read
LinkedIn dominates B2B social media with 86% marketer adoption and 113% return on ad spend—the only major platform achieving positive...
Beat Negative Reviews about Your Business with Online Reputation
| Originally Published: 5 April 2014
How to Manage Negative Online Reviews: UK Business Guide for 2025
Managing negative online reviews requires a structured...
Local Solicitor SEO: Proven Strategies for Law Firms
Published: 21 December 2025 | Last Updated: 21 December 2025
By Clwyd Probert, CEO at Whitehat SEO
How Can UK Solicitors Improve Local SEO to Attract More Clients in 2025?
UK solicitors can improve...
Boosting Business Success with Reputation Marketing
What is Reputation Marketing?
Reputation marketing is the strategic practice of actively promoting and amplifying positive customer reviews, testimonials, and brand...
Harnessing the Power of Humans.txt: Enhancing SEO and Trust
Published: 20 December 2025 | Last Updated: 20 December 2025
E-E-A-T in 2025: What B2B Companies Actually Need to Know About Google's Trust Framework
E-E-A-T (Experience, Expertise,...
Hiring an Online Marketing Agency
Last Updated: December 2025 | Reading time: 14 minutes
The Complete Guide to Choosing a Digital Marketing Agency in 2025
The most important factors when choosing a digital marketing agency are...
How Top Inbound Marketing Agencies Work: Company Overview
| Originally published: 2 September 2014
How Marketing Agencies Work: A UK Business Owner's Complete Guide (2025)
Marketing agencies work by combining specialist...
Go to: