Latest News

Web Design & Technical SEO

B2B traffic behaves differently. Smart Insights reports that only 15–16% of B2B organic visits come from mobile devices, and ContentSquare data shows 83% of B2B...

B2B Marketing Strategy

The B2B buying landscape has undergone a structural transformation driven by generational change, digital-first habits, and growing buying-group complexity. According to...

AI answer engines now influence how billions of people discover brands, yet they send only a fraction of Google's traffic to...

AI & Marketing Insights

Marketing stands at a decisive inflection point. AI has reshaped virtually every function, yet the industry's workforce remains dangerously undertrained, increasingly...

AI & Productivity

McKinsey's November 2025 Global Survey provides the clearest picture: 88% of organisations now use AI in at least one business function, up from 55% just two years earlier. Yet...

Answer Engine Optimisation

AI search platforms now reach over 3 billion users monthly, yet AI-referred traffic still accounts for less than 1% of total web visits. This creates a paradox that...

AI Search & SEO Strategy

Rand Fishkin addressed this directly at SEO Week 2025, noting that predictions of SEO's demise have been circulating for two decades—and have been wrong every time....

Whitehat SEO's analysis of AI search traffic across UK business websites confirms what analysts predicted: traditional search behaviour has fundamentally changed. Seven out of ten Google searches...