SEO Strategy
Google officially introduced "Experience" to the E-A-T framework on 15 December 2022, announcing the change on the Search Central Blog. The updated guidelines now include what Google...
Social Media Marketing | AI Strategy | B2B Marketing
The social media AI ecosystem has consolidated around several key tool categories, each serving distinct functions within the B2B marketing...
The major AI platforms have converged on similar pricing—around £16–20 per month for premium tiers—whilst differentiating on specialised capabilities. Understanding which tool fits your workflow...
AI & Technology
The most effective AI prompting approach in 2026 depends entirely on which model you're using. For reasoning models like OpenAI's o1/o3 and Claude's extended thinking, simpler...
Business Strategy
The optimal marketing team for UK SMBs in 2026 combines one T-shaped marketing generalist with AI literacy, supported by either a fractional CMO for strategic direction or an...
SEO & Answer Engine Optimisation
The past two years have seen Google launch its most consequential algorithm changes since Panda and Penguin. The March 2024 Core Update stands as the most...
AI automation services help UK businesses eliminate repetitive tasks by implementing intelligent workflows that learn and adapt. Unlike...
12 min read · Last updated 27 January 2026
AI consulting helps UK businesses implement artificial intelligence...
AI & Marketing Strategy
Clwyd Probert · Published: 27 January 2026 · Last Updated: 27 January 2026 · 10 min read
B2B marketers should...
