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AI & Technology | SEO

How Is AI Actually Changing SEO in 2026?

A practical guide for B2B marketers navigating AI search, answer engines, and the new rules of organic visibility

Published: 27...

Technical SEO

Google has explicitly stated there are "no additional requirements to appear in AI Overviews" beyond standard SEO practices—pages must be indexed and eligible for regular search...

SEO Services | Pricing Guide

Whether you're a marketing director at a growing SaaS company questioning whether your HubSpot investment is delivering, or a founder trying to make sense of wildly...

Content Strategy & SEO

The March 2024 core update represented the most significant algorithmic shift in years. Google merged the standalone Helpful Content System directly into the core ranking...

Inbound Marketing

The playbook that worked in 2020 is broken. HubSpot's September 2025 introduction of Loop Marketing signals the industry's pivot toward AI-native strategies, whilst Gartner...

Technical SEO & Website Performance

A comprehensive website audit in 2026 spans traditional technical elements plus emerging AI considerations. Whitehat SEO's audit methodology covers all seven...

B2B Marketing Strategy

This guide compiles the latest evidence, statistics, and frameworks to inform modern B2B marketing planning—drawing from Gartner, the IPA, LinkedIn B2B Institute,...

Published: 26 January 2026 | Last Updated: 26 January 2026

AI in Marketing: The Complete UK B2B Guide for 2026

By Clwyd Probert, Founder & CEO at Whitehat SEO Ltd | 12 minute read

Content Marketing

B2B Podcasting for UK Businesses: The Complete Guide to Strategy, Equipment and ROI in 2026

Clwyd Probert | Published: 27 January 2026 | Last Updated: 27 January 2026