Last Updated: February 2026
A buyer persona template is a structured framework that guides B2B marketers through documenting their...
· Content Marketing, AI
By Clwyd Probert, CEO & Founder, Whitehat SEO · 12 min read
Humanising AI...
AI & Business Transformation
With 79% of legal professionals now using AI tools and the EU AI Act deadline approaching in August 2026, law firms face a critical decision: adopt AI strategically or...
AI & Marketing Strategy
The AI marketing consulting industry has reached a decisive growth phase. For UK businesses, the timing is urgent: Gartner forecasts that traditional search engine volume...
SEO Strategy
Black hat SEO encompasses any search engine optimisation practice that violates Google's Search Essentials guidelines. The term originates from old Western films where villains wore...
SEO Strategy Guide
SEO in 2026 requires a fundamental shift in strategy: optimising for AI answer engines alongside traditional search, demonstrating E-E-A-T through first-hand experience, and...
B2B Marketing Strategy
This gap between awareness and execution represents the opportunity. For B2B marketing leaders navigating increasingly complex buying committees and non-linear purchase...
Marketing Strategy
If you're still building your marketing strategy around third-party cookies, you're already behind. The shift to contextual marketing isn't coming—it's here. And the businesses...
HubSpot Marketing
SMS marketing generates response rates of 45% compared to email's 6%—a sevenfold difference that B2B marketers can no longer ignore. Yet most HubSpot users either don't know...
