AI & Marketing Technology
AI tools have crossed from experimental to essential for B2B marketing teams. According to McKinsey's State of AI 2025 report, 88% of organisations now use AI in at least...
AI & Business Strategy
For UK marketing leaders specifically, the emergence of AI-powered search engines is reshaping how customers discover businesses. This isn't just an efficiency play—it's...
AI & Answer Engine Optimisation
Every major AI lab shipped frontier models that crossed critical capability thresholds during this period. AI search engines began eroding organic traffic in...
AI & Marketing Automation
Here's the uncomfortable truth about AI automation in 2026: everyone's experimenting, almost nobody's mastering it. McKinsey's latest Global Survey found 88% of...
| By Clwyd Probert, CEO, Whitehat SEO
UK businesses use AI for market research by deploying tools such as ChatGPT,...
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B2B marketing teams should use AI as a production accelerator while...
AI & Marketing Strategy
Global AI adoption in marketing has accelerated sharply since 2024. McKinsey's mid-2025 survey of nearly 2,000 participants across 105 countries found 79% now use...
The global AI consulting market reached approximately £8.7 billion in 2025 and is forecast at £11 billion for 2026, according to converging estimates from Business Research Insights, Future Market...
AI Strategy & Consulting
The financial commitment is accelerating. Whitehat's research shows that 84% of UK tech executives report increasing AI investment over the next 12 months, with 46%...
