SEO & AEO Strategy
The truth about organic search, LLM traffic, GEO, AEO and why you need one integrated strategy—not two
SEO traffic is not declining. Data across thousands of websites shows organic search...
HOW TO RANK IN CHATGPT: THE COMPLETE AEO GUIDE FOR B2B MARKETERS
AI Search Strategy Stop optimising for clicks. Start optimising for recommendations. Here's precisely how to get your brand cited when AI answers your customers' questions.
By Clwyd Probert • 15...
HOW EXECUTIVE ASSISTANTS ARE USING AI
If you're an Executive Assistant, you're standing at one of the most significant career inflexion points in decades. And here's the truth that nobody's sugarcoating: AI will not replace executive...
AEO How to Show Up in ChatGPT Search
At HubSpot's GROW Europe conference in 2025, Asia Frost, Senior Director of Global Growth and Paid Advertising, shared research that should make every UK B2B marketer sit up and pay attention:...
SEO ISN'T DEAD—IT'S EVOLVING
How Small Businesses Can Win in the Age of AI Discovery
If you're a small business owner watching your Google traffic decline whilst everyone around you talks about ChatGPT, I have both challenging...
THE UK SME GUIDE TO WINNING AI SEARCH RESULTS
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Your AEO Strategy for 2025
TLDR: What is AEO and Why Should UK SMEs Care?
AI Engine Optimisation (AEO) is the evolution of SEO for AI-powered search platforms like ChatGPT, Perplexity, and...
FROM SEO TO AIO: THE ESSENTIAL GUIDE TO AI SEARCH OPTIMISATION FOR UK BUSINESSES
TL;DR: The 90-Second Brief
The Crisis: 69% of Google searches now end without a click. Your carefully crafted SEO strategy is becoming obsolete as AI features dominate search results.
The...
THE STATE OF MARKETING EMPLOYMENT & AI TRANSFORMATION IN 2025: A DEFINITIVE REPORT FOR NAVIGATING THE NEW ERA OF MARKETING
Executive Summary: The Great Reshuffle
The marketing profession is in the midst of a profound and accelerated transformation — a “Great Reshuffle” driven by the dual forces of a cooling global...
IS AI KILLING SEO? WHAT THE LATEST SEARCH DATA MEANS FOR YOUR SMALL BUSINESS
Is AI Making Your SEO Efforts Obsolete?
If you're running a small business, you've likely heard the buzz: AI is changing everything. It’s a narrative that can cause a lot of anxiety, especially when...
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