The History of SEO: From 1990 to AI Search in 2026
SEO Strategy & Industry Analysis
The launch of ChatGPT on 30 November 2022 triggered the most significant disruption to search since Google's founding. Within two months, ChatGPT reached 100...
Responsive Web Design UK 2026: Your Guide to Mobile-First Success
Web Design & Technical SEO
Responsive web design creates websites that automatically adapt to any screen size—desktop, tablet, or mobile—using a single codebase. With Google completing...
AEO Audit: How to Check If AI Engines Find You [2026 Framework] | Whitehat SEO
An AEO audit assesses whether AI platforms — ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot — can find, understand, and cite your content. It differs from a traditional SEO audit because...
Measuring AI Search Visibility: Framework, Tools & Dashboard | Whitehat SEO
Measuring AI search visibility requires a fundamentally different framework from traditional SEO metrics. Position tracking is meaningless — SparkToro research across 2,961 prompts found less than a...
AEO vs SEO: What's the Difference? | Whitehat SEO
AEO (Answer Engine Optimisation) and SEO (Search Engine Optimisation) target different surfaces of the same buyer journey. SEO positions your pages in ranked search results. AEO positions your brand...
Google AI Overviews: How to Get Your UK Business Cited | Whitehat SEO
Google AI Overviews are AI-generated answer summaries that now appear in roughly one in four UK search results (Ofcom, December 2025). Unlike ChatGPT — where only 8–12% of cited URLs overlap with...
AI Search Optimisation in 2026 for B2B Brands
AEO & GEO Strategy
AI search has crossed the tipping point for UK B2B brands. ChatGPT now reaches 800–900 million weekly active users, processing over 2.5 billion prompts per day. For context,...
How to Build a Strategic Virtual CMO
AI Marketing Strategy
A Virtual CMO represents a fundamental shift in how businesses approach AI-assisted marketing. Rather than using AI for isolated tasks—writing a blog post here, analysing...
How to Optimise Your Website for ChatGPT | UK B2B Guide | Whitehat
To optimise your website for ChatGPT, you need a separate playbook from traditional SEO. Only 8–12% of URLs cited by ChatGPT overlap with Google's top 10 results (Semrush, 2025), which means strong...
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