AI & Marketing Technology
The prediction that smaller companies would leapfrog enterprises through AI agility has proven partially correct. According to longitudinal analysis, large businesses...
The digital marketing landscape in 2026 presents a paradox. Investment is growing, with the Gartner 2025 CMO Spend Survey reporting that 79.2% of CMOs expect budget increases this year. Yet the...
B2B Marketing Strategy
At Whitehat, we've helped hundreds of B2B companies develop marketing plans that connect strategy to measurable pipeline growth. The most effective plans we've seen share a...
AI & Email Marketing
The landscape has shifted dramatically. HubSpot's Breeze AI now offers deeply integrated personalisation across marketing, sales, and service, whilst competitors like Klaviyo...
Marketing Strategy
The UK dental industry has fundamentally transformed. According to LaingBuisson's September 2024 market analysis, high street dentistry reached £12.16 billion in 2023/24,...
HubSpot & Content Strategy
For Marketing Directors at B2B SaaS companies and RevOps teams running HubSpot, Content Hub eliminates the fragmentation of managing separate CMS, marketing automation,...
SEO Strategy • Updated February 2026
The rise of AI-powered search represents the most significant disruption since mobile. Currently, 60% of Google searches end without a click to any website—and...
HubSpot Integration
SMS marketing delivers exceptional results—open rates hover around 90–98% compared to email's 20%, and 82% of consumers check texts within five minutes. For businesses using ...
CRM & Sales Strategy
The shift to AI-powered sales isn't coming—it's already here. According to Gartner's 2025 research, 89% of revenue organisations now use AI tools, up dramatically from just...
