AI & Marketing Strategy
Marketing's AI transformation is no longer emerging—it's mainstream. The data tells a compelling story: 75% of marketing leaders whose organisations invested in AI report...
Video Marketing | Demand Generation
By Clwyd Probert | |
An effective B2B...
Web Design & Development
Author: Clwyd Probert, CEO & Founder, Whitehat SEO LtdPublished: 15 January 2026 | Last Updated: 15...
AI Strategy & Technology
The past twelve months have fundamentally changed the calculus for AI deployment decisions. When DeepSeek released its R1 reasoning model in January 2025—trained for...
Conversion Optimisation
The conversion landscape has shifted significantly. With 92% of businesses now using AI-driven personalisation and mobile accounting for 82.9% of landing page visitors, the...
Local SEO Strategy
Google Business Profile dominates local rankings more than any other factor in 2026. According to Whitespark's Local Search Ranking Factors survey, GBP signals now account for...
Technical SEO Guide
Mobile website optimisation has reached a critical inflection point for UK businesses. The statistics paint a clear picture: mobile devices generate over 62% of global web...
Published: 28 December 2019 | Updated: 15 January 2025
Clwyd Probert, founder and CEO of Whitehat, has spent 14 years...
Digital Marketing Strategy
Online reputation management has fundamentally shifted. AI now powers everything from real-time sentiment...
