THE HISTORY OF SEO: FROM 1990 TO AI SEARCH IN 2026
Published: 23 December 2025 | Last Updated: 23 December 2025 | Reading Time: 15 minutes
Author: Clwyd Probert, CEO & Founder, Whitehat SEO
SEO has evolved from simple keyword matching in the...
How To Optimise Your Content for AI Search
SEO & AI Search Strategy
HOW DO PLUMBERS CREATE AN EFFECTIVE DIGITAL MARKETING STRATEGY IN 2026?
Digital Marketing for Trades
Published: 22 December 2025 | Last Updated: 22 December 2025
UK plumbers build an effective digital marketing strategy in 2026 by prioritising Google Business...
HOW TO IMPROVE ON-PAGE SEO IN 2026: THE COMPLETE UK GUIDE
· 12 min read
On-page SEO in 2025 centres on creating genuinely helpful content that satisfies search intent, crafting compelling title tags under 60 characters,...
HOW TO BUILD AN EFFECTIVE DIGITAL MARKETING STRATEGY FOR YOUR ESTATE AGENCY IN 2026
Digital Marketing for Estate Agents
Published: 22 December 2025 | Last Updated: 22 December 2025 | Reading time: 12 minutes
UK estate agents need a digital marketing strategy combining local...
RESPONSIVE WEB DESIGN: GOOGLE'S RECOMMENDED MOBILE-FRIENDLY CONFIGURATION
Web Design & Mobile Optimisation
Clwyd Probert
CEO & Founder, Whitehat SEO | Published: 22 December 2025
Responsive web design is a development approach where websites automatically adapt...
HOW DOES RESPONSIVE WEB DESIGN INCREASE LEADS AND SALES IN 2025?
Updated: · Reading time: ~8–10 mins
Mobile-first isn’t news. But the way buyers discover, evaluate, and choose suppliers is changing fast — thanks to AI Overviews, ChatGPT-style...
PPC ROI: HOW UK BUSINESSES MEASURE AND MAXIMISE PAY-PER-CLICK RETURNS
PPC advertising delivers an average 200% return on investment, meaning UK businesses typically earn £2 for every £1 spent on pay-per-click campaigns. According to...
HOW TO TRACK MARKETING ROI IN 2025
Marketing Measurement & Analytics
A Complete Guide for UK B2B Marketers
Published: 22 December 2025 | Last Updated: 22 December 2025 | Reading Time: 12 minutes
The most effective way to track...
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