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AI & Marketing Insights

Marketing stands at a decisive inflection point. AI has reshaped virtually every function, yet the industry's workforce remains dangerously undertrained, increasingly...

AI & Productivity

McKinsey's November 2025 Global Survey provides the clearest picture: 88% of organisations now use AI in at least one business function, up from 55% just two years earlier. Yet...

Answer Engine Optimisation

AI search platforms now reach over 3 billion users monthly, yet AI-referred traffic still accounts for less than 1% of total web visits. This creates a paradox that...

AI Search & SEO Strategy

Rand Fishkin addressed this directly at SEO Week 2025, noting that predictions of SEO's demise have been circulating for two decades—and have been wrong every time....

Whitehat SEO's analysis of AI search traffic across UK business websites confirms what analysts predicted: traditional search behaviour has fundamentally changed. Seven out of ten Google searches...

Answer Engine Optimisation (AEO)

AI-mediated product discovery has shifted from emerging trend to present reality, with e-commerce marketing directors now facing a strategic imperative to optimise...

SEO Strategy & AI Search

For UK businesses, this shift is accelerating – ChatGPT accumulated 1.8 billion UK visits in just the first eight months of 2025, a fivefold increase from the prior year....