THE AI REVOLUTION
AI Strategy & Digital Transformation
AI has crossed from experiment to infrastructure in under 18 months, yet most UK businesses remain stuck in pilot mode. The period from mid-2025 to early 2026...
GOOGLE CORE WEB VITALS: A COMPREHENSIVE GUIDE FOR B2B COMPANIES
Technical SEO
As of February 2026, Google's Core Web Vitals consist of the same three metrics established after the March 12, 2024 transition. Largest...
SEO in the AI Era: How Google Drives AI Visibility
SEO Strategy
Google's AI Overviews now appear on approximately 16% of US desktop searches, fundamentally changing how information surfaces in search results. According to Semrush's comprehensive...
FROM CHAOS TO CLARITY: BUILDING MARKETING ATTRIBUTION THAT ACTUALLY WORKS
Marketing Attribution
This guide covers everything Whitehat SEO's team has learned implementing attribution solutions for B2B clients: what models work for long sales cycles, how to handle...
AI as Your New Teammate: Rethinking Teamwork, Expertise and Innovation
AI & Marketing Strategy
Treating AI as a teammate means approaching it as a collaborative partner rather than a passive tool you simply instruct. The distinction matters: tools execute commands,...
THE AI FLYWHEEL: ACCELERATION MEETS INSTITUTIONAL FRICTION
AI Strategy & Digital Transformation
AI capability is accelerating faster than organisations can absorb it, and the gap is widening. According to McKinsey's 2025 Global AI Survey, enterprise AI...
HONEST SEO THAT ACTUALLY WORKS: NEW PRIORITIES FOR 2026
SEO Strategy Guide
This guide synthesises the latest data across all key research areas to help B2B marketers navigate this transition. At Whitehat SEO, we've been testing these approaches with...
The Transformation of Work: How AI is Reshaping Career Landscapes
AI & Future of Work
AI is disrupting UK jobs faster than it's boosting productivity—a paradox demanding urgent attention from business leaders. According to the UK Government's DSIT AI Adoption...
The Reality Check: AI Agents in CRM
HubSpot & CRM Strategy
The gap between vendor hype and operational reality defines the CRM AI landscape in early 2026. Salesforce has shipped five major...
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