Marketing Attribution
Closed-loop reporting connects every marketing touchpoint to revenue outcomes by closing the data gap between your marketing automation platform and CRM. For UK B2B companies...
HubSpot & Conversion Optimisation
The highest-performing B2B teams in 2026 are combining shorter, smarter forms with conversational AI, interactive tools, and intent-driven personalisation to...
HubSpot & Customer Success
HubSpot NPS surveys allow you to measure customer loyalty using the industry-standard Net Promoter Score methodology directly...
Here's an uncomfortable truth: 86% of B2B companies use some form of personalisation, but only 8% execute it effectively. Meanwhile, AI search engines now drive referral...
AI & REGULATION
The UK has staked its AI future on growth, investment, and voluntary cooperation—not binding law. As of February 2026, no AI-specific legislation exists in the United Kingdom,...
AI & Answer Engine Optimisation
AI has moved from experimentation to infrastructure in marketing—but most teams are still using it poorly. Whitehat SEO's...
Local SEO
Google Business Profile remains the single most important lever for local search visibility in 2026, but the landscape has shifted dramatically. GBP now serves dual duty: it powers...
AI & Business Transformation
The global AI consulting market sits between £11 billion and £14 billion in 2025–2026, with projections suggesting it could reach £18–41 billion by 2027. The compound...
AI & Technology
The AI coding tool market exploded in 2025, with $5.2 billion in equity funding flowing into roughly 130 players. Seven companies crossed the $100 million ARR threshold in record...
