Latest News

SEO in 2026 requires dual optimisation: traditional search engine rankings plus visibility in AI-powered answer engines like ChatGPT and Google AI Overviews. The fundamentals—quality content,...

B2B marketing teams should use AI as a production accelerator while keeping human expertise at the centre of every piece of content. The most effective approach in 2026 combines AI drafting tools...

AI development costs in the UK range from £96 per year for AI coding tools to £30,000-80,000 for traditional agency projects. The real opportunity isn't hiring developers—it's equipping your...

Instagram delivers an average 420% ROI for marketing campaigns in 2025, making it one of the highest-performing social platforms for brands seeking measurable returns. However, the platform has...

AI is reshaping the consulting industry at every level — from how research is synthesised and insights are delivered, to how firms price their services and compete for clients. The global AI...

B2B marketing budgets have stabilised at 7.7% of revenue, but growth-focused companies should allocate 8–12% to remain competitive. The benchmark varies by sector and company stage—B2B services firms...

How AI Engines Use Schema Markup

Global AI adoption in marketing has accelerated sharply since 2024. McKinsey's 2025 global survey found 79% of organisations now use generative AI — up from 33% in 2023. The CMO Survey from Duke...

The UK has no standalone AI legislation in 2026, but B2B marketers still face binding compliance obligations from three directions: escalating ICO enforcement of existing data protection law, the EU...