Google Ads Cost UK
Google Ads remains the most widely used pay-per-click advertising platform in the United Kingdom, yet the question every business owner asks first is deceptively simple: how much does it actually...
Video Marketing Funnel
Video Marketing Funnel
Key Takeaways
- A video marketing funnel maps specific video types to each B2B buyer stage — awareness, consideration, and decision — with a distinct CTA and KPI per stage.
- Sites with video convert...
Video Marketing Benchmarks 2026
Video Marketing Benchmarks 2026
The latest B2B video marketing statistics reveal that 91% of businesses now use video in their strategy, with 93% reporting positive ROI. According to Whitehat's analysis of 2026 market data,...
How to Build a Content Hub for Topical Authority
How to Build a Content Hub for Topical Authority
In 2026, topical authority has become the cornerstone of SEO success. Sites that build comprehensive content hubs—interconnected pillar pages and cluster articles around specific topics—now...
Marketing Attribution in 2026
Marketing Attribution in 2026
Marketing attribution is the practice of assigning credit to the touchpoints that drive customer conversions. In B2B environments, buyers engage with 8–15 different channels before making a purchase...
B2B SEO Strategy: UK Marketing Director's Guide
B2B SEO Strategy: UK Marketing Director's Guide
B2B SEO isn't what it was five years ago. The search landscape has fundamentally shifted—AI platforms are siphoning traffic, zero-click searches dominate, and buyer behaviour in the UK market demands...
Go-to-Market Strategy: UK B2B Guide
inbound marketing agency,
Inbound methodology,
Content Marketing,
Brand Marketing,
business planning
Go-to-Market Strategy: UK B2B Guide
A go-to-market (GTM) strategy is a comprehensive business plan that outlines how you'll deliver your product or service to target customers, establish market positioning, and generate revenue. Unlike...
HubSpot Workflows: The Complete UK Automation
HubSpot Workflows: The Complete UK Automation
HubSpot workflows have become the backbone of modern marketing and sales operations. They enable businesses to automate repetitive tasks, nurture leads at scale, and deliver personalised customer...
Optimise Your Website for Conversions
Optimise Your Website for Conversions
The Bottom Line
UK B2B conversion rates vary by sector: professional services average 12.3%, while SaaS typically sits at 1.1–1.2%. The fastest wins come from form optimisation (3–5 fields), page...
Go to: