Published: December 24, 2025 | Last Updated: December 24, 2025
Reading time: 12 minutes | Author: Whitehat Marketing Team
Optometry practices can attract more patients through an integrated...
| 12 min read
To launch a successful Google Ads campaign for B2B, start with keyword research using Google's Keyword Planner, structure keywords into tightly themed...
Published: December 24, 2025 | Updated: December 24, 2025
PPC (pay-per-click) is a digital advertising model where advertisers pay a fee each time someone clicks their ad, rather than earning...
Thought Leadership
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Generative AI will reshape investment banking by automating routine tasks whilst creating new strategic roles. While up...
Inbound Marketing
The most significant shift is the rise of Answer Engine Optimisation (AEO)—optimising content for AI platforms like ChatGPT, Perplexity, and Google AI Overviews. Gartner predicts...
Published: 23 December 2025 | Last Updated: 23 December 2025
White hat SEO encompasses ethical search optimisation techniques that follow Google's guidelines to build sustainable rankings and...
Strategic Marketing
| By Clwyd Probert, CEO, Whitehat
UK businesses should choose a marketing agency when they need specialist expertise, faster results, or flexible...
Social Media Marketing
Published: 23 December 2025 · Last Updated: 23 December 2025 · 15 min read
Social media optimisation (SMO) drives qualified...
Generating targeted website traffic in 2025 requires a dual strategy: optimising for traditional search engines whilst preparing for AI answer engines like ChatGPT and Google AI Overviews. Whitehat...
