Latest News

Digital Marketing Strategy

The fundamentals haven't changed—quality content, genuine expertise, and consistent value creation still win. What's changed is how that value is discovered and...

SEO & AI Search

The impact on organic traffic has been substantial. Research from Seer Interactive found that organic click-through rates dropped 61% for queries where AI Overviews appear, falling...

AI & Marketing Strategy

The AI in marketing market reached £16 billion in 2024 and is projected to grow to £65 billion by 2030 at a 25% compound annual growth rate. This explosive growth reflects...

Technical SEO

Semrush's 2025 guidance is explicit: "A flat website architecture allows users to reach content in as few clicks as possible. This lowers user effort and can create a better...

AI & Content Strategy

The way people discover content has changed equally dramatically. Google AI Overviews now appear in approximately 30% of US keyword searches, with zero-click searches rising...

AI & Marketing Strategy

Marketing's AI transformation is no longer emerging—it's mainstream. The data tells a compelling story: 75% of marketing leaders whose organisations invested in AI report...

Video Marketing | Demand Generation

B2B Webinar Marketing Strategy: The Complete UK Guide for 2026

By Clwyd Probert | Published: 15 January 2026 | Last Updated: 15 January 2026

Web Design & Development

What Is Responsive Web Design? The Complete UK Business Guide for 2026

Author: Clwyd Probert, CEO & Founder, Whitehat SEO LtdPublished: 15 January 2026 | Last Updated: 15...

AI Strategy & Technology

The past twelve months have fundamentally changed the calculus for AI deployment decisions. When DeepSeek released its R1 reasoning model in January 2025—trained for...