---
title: Whitehat Inbound Marketing Agency Blog | Inbound Marketing (2)
description: Inbound Marketing | Whitehat offers the up-to-date and relevant inbound marketing content and news on our blog. (2)
---

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[HubSpot Workflows: The Complete UK Automation](https://whitehat-seo.co.uk/blog/automation-in-hubspot-workflows)

[Inbound Marketing](https://whitehat-seo.co.uk/blog/topic/inbound-marketing), [hubspot](https://whitehat-seo.co.uk/blog/topic/hubspot) 

 27-03-2026

##### [HubSpot Workflows: The Complete UK Automation](https://whitehat-seo.co.uk/blog/automation-in-hubspot-workflows)

HubSpot workflows have become the backbone of modern marketing and sales operations. They enable businesses to automate repetitive tasks, nurture leads at scale, and deliver personalised customer...

[Optimise Your Website for Conversions](https://whitehat-seo.co.uk/blog/optimise-website-for-conversions)

[Inbound Marketing](https://whitehat-seo.co.uk/blog/topic/inbound-marketing), [Content Marketing](https://whitehat-seo.co.uk/blog/topic/content-marketing), [Web Promotion](https://whitehat-seo.co.uk/blog/topic/web-promotion), [conversion metrics](https://whitehat-seo.co.uk/blog/topic/conversion-metrics) 

 27-03-2026

##### [Optimise Your Website for Conversions](https://whitehat-seo.co.uk/blog/optimise-website-for-conversions)

The Bottom Line

UK B2B conversion rates vary by sector: professional services average 12.3%, while SaaS typically sits at 1.1–1.2%. The fastest wins come from form optimisation (3–5 fields), page...

[B2B Video Prospecting: Complete Guide for 2026](https://whitehat-seo.co.uk/blog/video-sales-the-ultimate-guide-for-making-video-selling-easy)

[Inbound Marketing](https://whitehat-seo.co.uk/blog/topic/inbound-marketing), [inbound sales](https://whitehat-seo.co.uk/blog/topic/inbound-sales), [video marketing](https://whitehat-seo.co.uk/blog/topic/video-marketing) 

 26-03-2026

##### [B2B Video Prospecting: Complete Guide for 2026](https://whitehat-seo.co.uk/blog/video-sales-the-ultimate-guide-for-making-video-selling-easy)

Video has become non-negotiable in B2B sales. While many sales teams still rely on email and phone calls, the data shows that video — whether personalised, one-to-one recordings or structured product...

[Modernising Your Global Inbound Marketing](https://whitehat-seo.co.uk/blog/the-easy-way-to-go-global-with-inbound-marketing)

[Inbound Marketing](https://whitehat-seo.co.uk/blog/topic/inbound-marketing) 

 26-03-2026

##### [Modernising Your Global Inbound Marketing](https://whitehat-seo.co.uk/blog/the-easy-way-to-go-global-with-inbound-marketing)

## Why Global Inbound Marketing Looks Nothing Like It Did Two Years Ago

The rules of international B2B marketing have fundamentally changed. Five years ago, expanding into new markets meant translating...

[Inbound Marketing: DELIGHT - Surveys](https://whitehat-seo.co.uk/blog/inbound-marketing-delight-surveys)

[Inbound Marketing](https://whitehat-seo.co.uk/blog/topic/inbound-marketing) 

 26-03-2026

##### [Inbound Marketing: DELIGHT - Surveys](https://whitehat-seo.co.uk/blog/inbound-marketing-delight-surveys)

Customer retention is the most overlooked lever for sustainable growth. Most B2B companies obsess over acquisition, pouring budgets into leads and conversion funnels. But here's the truth: acquiring...

[Smart CTAs in HubSpot](https://whitehat-seo.co.uk/blog/inbound-marketing-delight-smart-calls-to-action)

[Info Articles](https://whitehat-seo.co.uk/blog/topic/info-articles), [Inbound Marketing](https://whitehat-seo.co.uk/blog/topic/inbound-marketing) 

 26-03-2026

##### [Smart CTAs in HubSpot](https://whitehat-seo.co.uk/blog/inbound-marketing-delight-smart-calls-to-action)

## What Are Smart CTAs and How Do They Work?

Smart CTAs are dynamic calls-to-action that display different content to different visitors based on predefined criteria. Unlike static CTAs that show the...

[10 Ways to Close More B2B Deals](https://whitehat-seo.co.uk/blog/10-ways-to-close-more-deals)

[Inbound Marketing](https://whitehat-seo.co.uk/blog/topic/inbound-marketing), [Inboubound Sales](https://whitehat-seo.co.uk/blog/topic/inboubound-sales) 

 25-03-2026

##### [10 Ways to Close More B2B Deals](https://whitehat-seo.co.uk/blog/10-ways-to-close-more-deals)

 **To close more B2B deals in 2026, combine data-led targeting and fast intent response with human empathy for multi-stakeholder buying committees. That means tightening ICP fit, creating...**

[What Is a Marketing Discovery Phase? UK Guide](https://whitehat-seo.co.uk/blog/whitehats-discovery-phase-documents-explained)

[Inbound Marketing](https://whitehat-seo.co.uk/blog/topic/inbound-marketing) 

 25-03-2026

##### [What Is a Marketing Discovery Phase? UK Guide](https://whitehat-seo.co.uk/blog/whitehats-discovery-phase-documents-explained)

**Published:** 20 January 2026 | **Last Updated:** 20 January 2026

**Author:** [Clwyd Probert](https://whitehat-seo.co.uk/our-team), CEO & Founder, Whitehat SEO Ltd

## What Is a Marketing Discovery Phase? The Complete UK Agency Guide for 2026

**A...**

[Modern Closed-Loop Reporting](https://whitehat-seo.co.uk/blog/inbound-marketing-close-closed-loop-reporting)

[Inbound Marketing](https://whitehat-seo.co.uk/blog/topic/inbound-marketing) 

 25-03-2026

##### [Modern Closed-Loop Reporting](https://whitehat-seo.co.uk/blog/inbound-marketing-close-closed-loop-reporting)

Marketing Attribution

**Closed-loop reporting connects every marketing touchpoint to revenue outcomes by closing the data gap between your marketing automation platform and CRM.** For UK B2B companies...

[First](https://whitehat-seo.co.uk/blog) [Prev](https://whitehat-seo.co.uk/blog) [1](https://whitehat-seo.co.uk/blog) [2](https://whitehat-seo.co.uk/blog/topic/inbound-marketing/page/2) [3](https://whitehat-seo.co.uk/blog/topic/inbound-marketing/page/3) [4](https://whitehat-seo.co.uk/blog/topic/inbound-marketing/page/4) [5](https://whitehat-seo.co.uk/blog/topic/inbound-marketing/page/5) [Next](https://whitehat-seo.co.uk/blog/topic/inbound-marketing/page/3) [Last](https://whitehat-seo.co.uk/blog/topic/inbound-marketing/page/9)

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  "url" : "https://whitehat-seo.co.uk/hubspot-crm"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://whitehat-seo.co.uk/#service-inbound",
  "@type" : "Service",
  "areaServed" : [ "GB", "IE", "DE", "FR", "US" ],
  "description" : "Strategic inbound marketing programmes that attract, engage, and delight customers through content marketing, SEO, marketing automation, and lead nurturing.",
  "name" : "Inbound Marketing",
  "provider" : {
    "@id" : "https://whitehat-seo.co.uk/#organization"
  },
  "serviceType" : {
    "@type" : "Thing",
    "name" : "Inbound Marketing",
    "sameAs" : "https://en.wikipedia.org/wiki/Inbound_marketing"
  },
  "url" : "https://whitehat-seo.co.uk/inbound-marketing"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://whitehat-seo.co.uk/#service-ai-consulting",
  "@type" : "Service",
  "areaServed" : [ "GB", "IE", "DE", "FR", "US" ],
  "description" : "AI strategy consulting and implementation services including AI governance, generative AI integration, and AI-powered marketing automation for B2B companies.",
  "name" : "AI Consulting and Implementation",
  "provider" : {
    "@id" : "https://whitehat-seo.co.uk/#organization"
  },
  "serviceType" : {
    "@type" : "Thing",
    "name" : "Artificial Intelligence Consulting"
  },
  "url" : "https://whitehat-seo.co.uk/ai-consultancy-and-implementation"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://whitehat-seo.co.uk/#service-local-seo",
  "@type" : "Service",
  "areaServed" : [ "GB", "IE" ],
  "description" : "Local search optimisation for single and multi-location businesses including Google Business Profile management, citation building, and location-specific landing pages.",
  "name" : "Local SEO Services",
  "provider" : {
    "@id" : "https://whitehat-seo.co.uk/#organization"
  },
  "serviceType" : {
    "@type" : "Thing",
    "name" : "Local Search Engine Optimization"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://whitehat-seo.co.uk/#service-ppc",
  "@type" : "Service",
  "areaServed" : [ "GB", "IE", "DE", "FR", "US" ],
  "description" : "Data-driven PPC campaign management across Google Ads, Microsoft Ads, and LinkedIn Ads with continuous optimisation for cost efficiency and lead quality.",
  "name" : "Pay-Per-Click Management",
  "provider" : {
    "@id" : "https://whitehat-seo.co.uk/#organization"
  },
  "serviceType" : {
    "@type" : "Thing",
    "name" : "Pay Per Click Advertising"
  },
  "url" : "https://whitehat-seo.co.uk/pay-per-click-management"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://whitehat-seo.co.uk/#service-content",
  "@type" : "Service",
  "areaServed" : [ "GB", "IE", "DE", "FR", "US" ],
  "description" : "Strategic content planning and production including blog posts, pillar pages, case studies, and downloadable resources optimised for search engines and user engagement.",
  "name" : "Content Marketing Services",
  "provider" : {
    "@id" : "https://whitehat-seo.co.uk/#organization"
  },
  "serviceType" : {
    "@type" : "Thing",
    "name" : "Content Marketing"
  }
}
```