SEO & AEO Strategy
Answer Engine Optimisation
AI answer engines now influence how billions of people discover brands, yet they send only a fraction of Google's traffic to...
AEO How to Show Up in ChatGPT Search
Answer Engine Optimisation
AI search platforms now reach over 3 billion users monthly, yet AI-referred traffic still accounts for less than 1% of total web visits. This creates a paradox that...
How Do B2B Companies Rank in ChatGPT? The Complete AEO Guide for 2026
Published: 17 February 2026 | Last Updated: 17 February 2026 | By Clwyd Probert, CEO, Whitehat SEO Ltd
How Do B2B Companies Rank in ChatGPT? The Complete AEO Guide for 2026
To rank in ChatGPT,...
What Are the Best UK Business Directories and Citation Sites for 2026?
Published: 1 February 2026 | Last Updated: 1 February 2026
What Are the Best UK Business Directories and Citation Sites for 2026?
The best UK business directories for 2026 are Google Business...
SEO Audit Guide 2026: Technical SEO to AI Search | Whitehat
SEO & Digital Marketing
SEO Audit: The Complete Guide to Website Audits in 2025
By Clwyd Probert · · 12 min read
An SEO audit is a systematic evaluation of your website's search...
Technical SEO Mistakes to Avoid in 2026 (Checklist + Fixes)
Updated: · Category: SEO
What are the most common technical SEO mistakes to avoid in 2026?
A practical checklist for UK businesses who want Google and AI assistants to actually...
How B2B GTM Strategies Work: A Framework
What Makes Go-to-Market Strategies Succeed in an AI-Driven World?
Go-to-market success hinges on what Varun Anand of Clay calls "GTM alpha"—unique customer insights your competitors lack. In...
WHAT IS AEO? HOW TO OPTIMISE YOUR BRAND FOR AI SEARCH ENGINES
Published: 25 December 2025 | Last Updated: 25 December 2025
By Clwyd Probert, CEO at Whitehat SEO
AEO (Answer Engine Optimisation) is the practice of optimising content to appear in...
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