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How SEO and Pillar Pages Work: The Complete B2B Guide for 2026

By Clwyd Probert | Updated January 2026 | 8 min read

The business case for personas is compelling. Thomson Reuters reported a 175% increase in marketing-attributed revenue and 72% reduction in lead conversion time after implementing buyer personas....

The digital landscape has shifted dramatically since the inbound methodology first emerged. Traditional search engines now share discovery with AI answer engines like ChatGPT, Perplexity, and...

This guide cuts through the noise with current 2024-2025 data from Gartner, the CMO Survey, and Forrester. We'll cover the benchmarks you actually need, broken down by company size and industry,...

Inbound Marketing

Only 5% of B2B buyers are actively in-market at any given time—yet most marketers still focus their efforts on this narrow slice. This fundamental insight from the LinkedIn B2B...

HubSpot Implementation • B2B Strategy

HubSpot launched Breeze, its unified AI suite, at INBOUND 2024 (September 2024), fundamentally changing what a complete implementation looks like. For B2B...

PPC & PAID ADVERTISING

Google remarketing in 2026 requires Consent Mode v2 implementation for all UK and EU advertisers, with the Google tag (gtag.js) providing unified tracking across all Google...

SEO & Analytics

This guide synthesises the latest research on traffic measurement best practices, AI search attribution, HubSpot analytics capabilities, and revenue attribution models to help B2B...