HubSpot's Breeze AI
HubSpot • AI • Platform Updates
HubSpot's annual conference, held 18-20 September 2024 at the Boston Convention and Exhibition Center, focused on making AI accessible for businesses of all sizes....
HubSpot • AI • Platform Updates
HubSpot's annual conference, held 18-20 September 2024 at the Boston Convention and Exhibition Center, focused on making AI accessible for businesses of all sizes....
Inbound Marketing Strategy
The shift isn't subtle. When 94% of B2B buyers are using large language models for research, and 95% of purchases come from vendors already on the buyer's "Day One...
Community-led marketing has become one of the most effective strategies for B2B growth. Research shows that every £1 invested in community returns an average of £6.40, and companies with strong...
Last updated: January 2025 | By Whitehat SEO, HubSpot Diamond Partner
HubSpot Content Hub is a CRM-powered content management...
HubSpot • Sales Enablement • CRM Implementation
As a HubSpot Diamond Partner, Whitehat has guided dozens of B2B organisations through Sales Hub implementations. This guide distils that experience...
Whitehat / Sales Enablement / 2026
The best B2B sales tips in 2026 are simple: tighten your ideal customer profile, align sales and...
Inbound sales • RevOps • HubSpot
A modern, practical playbook (inspired by Dan Tyre’s “smarketing” thinking) to turn marketing...
Published: January 2, 2026 | Updated: January 2, 2026
Reading time: 11 minutes | Author: Whitehat SEO Marketing Team
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Published: 1 January 2026 | Last Updated: 1 January 2026
Aligning sales and marketing teams requires establishing shared goals, creating...