HubSpot's Breeze AI

INBOUND 2024 Unveiled Breeze AI and agent.ai

The conference highlighted a critical industry challenge that Whitehat sees regularly in our HubSpot onboarding work: companies switch between an average of 15 separate point solutions for customer interactions, with nearly 80% of leaders not getting value from their tech stacks and 7 in 10 businesses struggling with disconnected data.

Co-founder Dharmesh Shah announced agent.ai, described as the first professional network for AI agents. This platform enables anyone to build agents from scratch using the Agent Builder, with these agents becoming part of the network and available to hire for complex tasks across marketing, sales, and service functions.

The Breeze AI Ecosystem: Copilot, Agents, and Intelligence

The Breeze ecosystem comprises three core components working together across the entire customer platform. As a HubSpot Diamond Partner, Whitehat has been implementing these tools across client portals since launch, and the results align with HubSpot's reported metrics.

Breeze Copilot (Now Breeze Assistant)

Breeze Copilot serves as a chat-based AI companion providing context-aware assistance across HubSpot web, browser extension, and mobile app. The assistant uses CRM data for meeting preparation, content creation matching company voice, and completing basic CRM tasks.

Key capabilities include multi-tab awareness and persistent memory, with basic features available on Free plans and advanced capabilities in Professional and Enterprise editions.

Breeze Agents: Specialised AI Workers

Breeze Agents are specialised AI workers designed to automate specific marketing, sales, and service tasks. Each agent operates within its domain:

Customer Agent delivers particularly strong results: businesses using it resolve over 50% of support tickets automatically and spend 40% less time closing tickets. This aligns with what we see in Service Hub onboarding projects.

Breeze Intelligence: Data Enrichment at Scale

Breeze Intelligence is the rebranded Clearbit acquisition, providing data enrichment from 200+ million buyer and company profiles. The system adds 40+ contact and company attributes, identifies buyer intent, and shortens forms to increase conversions.

Credit pricing varies by tier: approximately £50/month for 100 credits on Starter, £42/month on Professional, and £30/month on Enterprise.

Marketing Hub Delivers AI-Powered Campaign Orchestration

Marketing Hub's 2024-2025 updates centre on AI-powered capabilities and improved analytics. The platform changes represent significant opportunities for businesses working on inbound marketing strategies.

Content Remix: HubSpot's Most Popular AI Tool

Content Remix transforms single assets into 10+ content types including blogs, social posts, emails, landing pages, videos, podcasts, and SMS. This tool drove the fastest hub growth in 2024, with Content Hub attach rates to Marketing Hub increasing from 13% to 54% over the year.

For teams managing content marketing strategies, Content Remix eliminates the manual repurposing work that typically consumes 3-5 hours per piece of pillar content.

Advanced Analytics and Lead Management

AI-assisted engagement scoring (in private beta) automatically prioritises leads using machine learning that analyses historical data and behaviour patterns. Enterprise users gain access to Lookalike Lists, where AI analyses Smart CRM prospects to identify similar high-potential customers automatically.

Customer Journey Analytics enables tracking all touchpoints from first interaction to purchase with up to 15 stages and 15 unique steps, visualised through Sankey charts. The Marketing Studio (beta, Spring 2025) uses AI to plan, design, and launch entire campaigns, generating briefs and all assets including landing pages, social posts, blogs, and emails.

Sales Hub Workspace Transforms Rep Productivity

The Sales Workspace, announced at INBOUND 2024 and fully migrated by 20 January 2025, consolidates prospecting, pipeline management, and deal-closing activities into a unified interface. It replaced the previous Prospecting Workspace with guided actions that automatically generate suggestions based on buyer engagement data.

For businesses implementing HubSpot Sales Hub, the workspace changes how sales teams operate day-to-day.

Key Sales Hub Features

• AI-generated company research summaries on deal pages provide context without manual research
• Sales Power Dialer (beta) enables queued calls directly from CRM
• AI Meeting Assistant surfaces insights from previous conversations and deal history
• Conversation Intelligence provides automatic call recording, transcription, and coaching insights
• AI forecasting showed teams improving accuracy up to 95% in early testing
• Microsoft Teams Phone integration for auto-logging calls

The Sales Hub in Google Calendar Chrome extension allows reps to log outcomes, prep meetings, and follow up directly from Google Calendar—reducing context-switching that our clients consistently cite as a productivity drain.

Pricing: Sales Hub Starter at £15/month per seat (500 calling minutes), Professional at £100/month per seat (3,000 minutes), and Enterprise at £150/month per seat (12,000 minutes).

Service Hub Redesign Bridges Service and Customer Success

The Spring 2024 Spotlight (24 April 2024) introduced an entirely redesigned Service Hub with over 40 new features, marking HubSpot's first solution combining customer service and customer success functions. This represents a significant shift from traditional ticketing towards proactive customer relationship management.

Customer outcomes from the redesigned Service Hub include 13x faster ticket resolution times and 42% increase in tickets closed per agent.

Help Desk Workspace

The Help Desk Workspace provides a centralised view of real-time ticket updates and omnichannel conversations across email, chat, phone, WhatsApp, Facebook Messenger, and custom channels. Skill-based routing directs tickets to agents based on their expertise, whilst capacity-based routing maintains built-in limits to balance workloads.

Customer Success Workspace

The Customer Success Workspace (beta) is HubSpot's first dedicated home for CSMs, featuring customer health scores on a 0-100 scale with customisable factors including product usage, support interactions, NPS, and contract value. Professional tier allows 1 health score with 5 drafts; Enterprise enables up to 10 unique scores with 20 drafts and 2 years of score history.

The Breeze Knowledge Base Agent (private beta, Spring 2025) works with Customer Agent to identify knowledge gaps, extracting answers from unstructured data like support tickets and calls to automatically draft help articles.

Pricing: Starter at £15-20/month per seat, Professional at £90/month per seat (+£1,500 onboarding), Enterprise at £150/month per seat (+£3,500 onboarding). G2 ranks Service Hub #1 for Shared Inbox, Conversational Support, Help Desk, and Live Chat.

Content Hub Evolves Beyond Traditional CMS

Content Hub, which replaced CMS Hub in 2024, represents HubSpot's answer to the content creation challenge facing marketing teams. Beyond traditional website management, Content Hub adds AI-powered creation tools that transform how teams produce and distribute content.

AI Content Creation Features

• AI Blog Writer: Generates full posts from prompts using customisable brand voice profiles
• AI Website Builder: Creates complete sites from single prompts, automatically generating copy, images, and themes
• AI Video and Podcast: Transforms text content into video scripts with AI avatars or podcast-ready audio
• Brand Voice: Analyses existing content to generate consistent voice profiles
• Multi-language support: DeepL AI technology for natural, contextually relevant translations

Memberships and gated content support member-only blogs, self-registration options, and Content Library for exclusive digital assets—functionality that businesses building HubSpot websites increasingly request.

Pricing: Free tier with basic CMS and HubSpot branding, Starter at £15-20/month per seat (30 pages, no branding), Professional at £450-500/month (3 seats, 10,000 pages, full AI tools), and Enterprise at £1,500/month (5 seats, advanced permissions, custom SSL).

Operations Hub Evolves into Data Hub

Operations Hub, launched in April 2021, is being rebranded to Data Hub at INBOUND 2025 with expanded no-code capabilities designed for non-technical users across marketing, sales, and service teams.

Current Operations Hub Features

• Data Sync: Two-way, real-time synchronisation across 100+ third-party apps (built on PieSync acquisition)
• Data Quality Automation: Formatting data in workflows
• Programmable Automation: JavaScript execution directly in workflows
• Datasets: Curates data into clean, reusable tables for reporting with native Snowflake Data Share integration

New Data Hub Capabilities

The Data Hub rebrand introduces Data Studio, an AI-powered tool that auto-organises information from multiple sources into actionable datasets. Smart Properties create fields automatically based on AI prompts, whilst Smart Columns pull external data automatically. The rebrand includes BigQuery two-way sync for enterprise data warehouses.

Pricing: Free tier with basic sync, Starter at £15/month per seat, Professional at approximately £711/month, and Enterprise at approximately £1,960/month (includes 5 users). Data Hub includes 5,000 credits (Professional) or 10,000 credits (Enterprise) for third-party Data Studio connections.

Commerce Hub Scales Globally with AI-Powered CPQ

Commerce Hub launched at INBOUND 2023 (US-only initially) and expanded globally in April 2024 through a Stripe partnership, making it available to free users. The product received 35+ updates in 2024 and 58+ updates in 2025.

Payment Processing Options

HubSpot Payments (US, now expanding to Canada and UK) enables native payment processing with credit/debit cards and ACH bank transfers. Stripe Payment Processing supports 130+ global currencies with local payment methods including SEPA, BACS, PADs, and Apple/Google Pay (2025).

INBOUND 2025 CPQ Announcements

The AI-powered CPQ capabilities introduced include 1-click quote generation, AI-drafted cover letters, the Closing Agent (answering buyer questions 24/7), and flexible approval workflows. Tiered Pricing enables quantity-based pricing configuration, whilst Product Bundles allow defining once and reusing everywhere.

Pricing: Commerce Hub Professional at £95/month per seat (was £85), Enterprise at £140/month per seat. Legacy Quotes sunset for new portals created after 3 September 2025.

HubSpot Pricing: The Seats-Based Model Explained

HubSpot's 5 March 2024 pricing transformation removed the previous bundle-based approach in favour of seats-based pricing across all hubs and tiers. Understanding this model is essential for budgeting—something we help clients navigate during HubSpot coaching sessions.

Seat Types Explained

Important Changes for Existing Users

• Free tier now limits to 5 Core Seats and 1,000 contacts (reduced from unlimited and 1 million respectively)
• Existing customers migrated throughout 2024-2025 with a maximum 5% price increase at first auto-renewal post-migration
• Promotional 55% off first-year Starter pricing (£9/month) runs until 5 January 2026
• Marketing contacts pricing remains separate from seat pricing

Smart CRM Unifies the Customer Platform

Smart CRM serves as HubSpot's "single source of truth" connecting all customer data across marketing, sales, and service teams. Unlike traditional CRMs that simply store data, Smart CRM actively understands and enriches customer information through Breeze AI integration.

Data Model Improvements

Enhanced Custom Objects function like standard objects with properties, associations, and workflow capabilities (Enterprise only). Association Labels (up to 50 per object pair) enable complex relationship mapping with new workflow actions for adding, updating, and removing labels. Sync Properties automatically copy values across objects.

Platform features span AI-powered universal search across CRM, calls, emails, and documents; customisable record pages with unified editor; and reporting across hubs with up to 300 dashboards and 3,000 custom reports.

HubSpot Credits System

Breeze features run on HubSpot Credits that reset monthly without rolling over. Professional subscriptions include 3,000 credits and Enterprise includes 5,000 credits. The Data Agent (renamed from Smart Properties) uses AI to populate property values from web or CRM data automatically.

Frequently Asked Questions

What This Means for Your Business

HubSpot's 2024-2025 product evolution represents a strategic pivot toward AI-native operations across every hub. The Breeze AI ecosystem delivers measurable results—50% of support tickets resolved by AI, 95% forecast accuracy in testing, and 40% reduction in ticket closing time—whilst the pricing shift to seats enables more flexible adoption.

Content Hub's rapid growth (13% to 54% attach rate) demonstrates market appetite for unified content platforms, and the forthcoming Data Hub rebrand signals HubSpot's ambition to make data operations accessible beyond technical teams.

For businesses considering HubSpot or looking to maximise their existing investment, the key opportunities include:

• Implementing Breeze Agents for automation wins (particularly Customer Agent for support teams)
• Using Content Remix to scale content production without proportional team growth
• Planning seats-based pricing migration to avoid unexpected cost increases
• Leveraging the Sales Workspace redesign to consolidate prospecting tools

The platform's recognition—including #1 Sales Product on G2, Leader in Gartner's B2B Marketing Automation Quadrant for four consecutive years, and inclusion on Forbes Most Trusted Companies 2025—validates its market position as a comprehensive customer platform rather than point solution.

References & Sources

1. HubSpot Investor Relations (2024). HubSpot Launches New AI, Breeze, Plus Hundreds of Product Updates at INBOUND 2024. ir.hubspot.com
2. Business Wire (2024). HubSpot Launches New AI, Breeze, Plus Hundreds of Product Updates at INBOUND 2024. businesswire.com
3. HubSpot (2025). HubSpot Product & Services Catalog. legal.hubspot.com
4. HubSpot Blog (2025). HubSpot's Marketing Hub Pricing Guide. blog.hubspot.com
5. MarTech (2024). HubSpot unveils Breeze, its 'complete AI solution'. martech.org

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