Published: 17 February 2026 | Last Updated: 17 February 2026 | By Clwyd Probert, CEO, Whitehat SEO Ltd
To rank in ChatGPT,...
Answer Engine Optimisation (AEO)
AI-mediated product discovery has shifted from emerging trend to present reality, with e-commerce marketing directors now facing a strategic imperative to optimise...
SEO Strategy & AI Search
For UK businesses, this shift is accelerating – ChatGPT accumulated 1.8 billion UK visits in just the first eight months of 2025, a fivefold increase from the prior year....
AI Strategy & Digital Transformation
AI has crossed from experiment to infrastructure in under 18 months, yet most UK businesses remain stuck in pilot mode. The period from mid-2025 to early 2026...
Technical SEO
As of February 2026, Google's Core Web Vitals consist of the same three metrics established after the March 12, 2024 transition. Largest...
SEO Strategy
Google's AI Overviews now appear on approximately 16% of US desktop searches, fundamentally changing how information surfaces in search results. According to Semrush's comprehensive...
Marketing Attribution
This guide covers everything Whitehat SEO's team has learned implementing attribution solutions for B2B clients: what models work for long sales cycles, how to handle...
AI & Marketing Strategy
Treating AI as a teammate means approaching it as a collaborative partner rather than a passive tool you simply instruct. The distinction matters: tools execute commands,...
AI Strategy & Digital Transformation
AI capability is accelerating faster than organisations can absorb it, and the gap is widening. According to McKinsey's 2025 Global AI Survey, enterprise AI...
