An AEO audit assesses whether AI platforms — ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot — can find, understand, and cite your content. It differs from a traditional SEO audit because...
Measuring AI search visibility requires a fundamentally different framework from traditional SEO metrics. Position tracking is meaningless — SparkToro research across 2,961 prompts found less than a...
AEO (Answer Engine Optimisation) and SEO (Search Engine Optimisation) target different surfaces of the same buyer journey. SEO positions your pages in ranked search results. AEO positions your brand...
Google AI Overviews are AI-generated answer summaries that now appear in roughly one in four UK search results (Ofcom, December 2025). Unlike ChatGPT — where only 8–12% of cited URLs overlap with...
To optimise your website for ChatGPT, you need a separate playbook from traditional SEO. Only 8–12% of URLs cited by ChatGPT overlap with Google's top 10 results (Semrush, 2025), which means strong...
14 min read · Last updated 25 February 2026
Google's search results are being systematically...
A pillar page is a comprehensive, long-form resource that covers a broad topic in depth and serves as the central hub of a topic cluster. It links to and from multiple related blog posts (cluster...
Answer Engine Optimisation
Brand optimisation for AI search requires building "digital consensus" across multiple platforms—not just optimising a single website. According to Whitehat SEO's...
Web Design & Technical SEO
B2B traffic behaves differently. Smart Insights reports that only 15–16% of B2B organic visits come from mobile devices, and ContentSquare data shows 83% of B2B...
