SEO in the Age of AI
SEO & AI Search
The impact on organic traffic has been substantial. Research from Seer Interactive found that organic click-through rates dropped 61% for queries where AI Overviews appear, falling...
B2B Networking for Introverts in 2026: Low-Burnout Strategy
Whitehat SEO Ltd • B2B Marketing • HubSpot
How Can Introverts Network in B2B Without Burning Out in 2026?
A practical, UK-English playbook for marketing leaders who want relationships and...
Top UK & Ireland HubSpot Partners
HubSpot Implementation
The statistics on CRM implementation success make a compelling case for expert help. According to Johnny Grow's 2025 analysis, 55% of CRM implementations fail to achieve...
Internal Linking for SEO: Strategies That Drive 4x More Traffic
Last Updated: January 2026 | Reading Time: 8 minutes
Internal Links for SEO: The Complete Guide to Building Site Authority
Internal linking is the practice of connecting pages within your website...
X (TWITTER) FOR B2B MARKETING IN 2026: IS IT STILL WORTH YOUR TIME?
X (formerly Twitter) remains a viable B2B marketing channel in 2025, but it has been significantly deprioritised. LinkedIn now generates 80% of B2B social media leads compared to X's 12.73%, whilst...
WHAT MAKES B2B INBOUND MARKETING SUCCESSFUL IN 2026?
Published: 26 December 2025 | Last Updated: 26 December 2025
Reading time: 12 minutes
B2B inbound marketing success in 2025 requires evidence-based buyer personas, SEO-optimised content,...
HOW DOES SOCIAL MEDIA MARKETING DRIVE B2B BUSINESS SUCCESS IN 2025?
B2B Marketing Strategy
Published: 26 December 2025 | Last Updated: 26 December 2025
By Clwyd Probert, CEO & Founder, Whitehat SEO
Social media marketing drives B2B success by building brand...
Inbound Marketing Solutions in 2025
Inbound Marketing
The most significant shift is the rise of Answer Engine Optimisation (AEO)—optimising content for AI platforms like ChatGPT, Perplexity, and Google AI Overviews. Gartner predicts...
WHITE HAT SEO: THE COMPLETE UK GUIDE TO ETHICAL SEARCH OPTIMISATION
Published: 23 December 2025 | Last Updated: 23 December 2025
White hat SEO encompasses ethical search optimisation techniques that follow Google's guidelines to build sustainable rankings and...
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