HubSpot & Marketing Strategy
The personalisation landscape has transformed dramatically over the past 18 months. Three significant developments have reshaped how B2B marketers approach contextual...
HubSpot & Marketing Automation
The stakes are clear. Companies excelling at personalisation generate 40% more revenue than average performers, whilst those delivering generic experiences face...
· Clwyd Probert
To optimise your website for conversions, focus on five core elements:...
Published: 20 January 2026 | Last Updated: 20 January 2026
Author: Clwyd Probert, CEO & Founder, Whitehat SEO Ltd
A...
Conversion & UX
This guide covers what B2B marketing directors, demand generation leaders, and RevOps managers need to know about UX design in 2025-2026: the metrics that matter, the design...
Technical SEO Guide
The web performance landscape has shifted dramatically since March 2024, when Google replaced First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vital....
SEO Strategy
This guide covers the essential metrics, tool configurations, and reporting frameworks B2B marketers need to prove SEO value in an AI-transformed search landscape. Whether you're a...
SEO Strategy
Surfer SEO's analysis of one million SERPs reinforces this finding. Top-10 pages covered approximately 74% of relevant subtopics versus just 50% for lower-ranking pages. The study...
SEO & Technical
Google officially retired the term "rich snippets" in December 2017, consolidating all terminology under "rich results"—defined as "experiences on Google surfaces, such as Search,...
